Ian has been optimising websites since 1998 and founded Boom in 2010. If not in front of a computer, he’s likely to be behind the wheel of a car or holding a guitar. Not simultaneously.
Google has announced the deprecation of Universal Analytics (UA), the much-loved and much-used tool that provides website owners with a wealth of information about visitors… Read More »GA4: Why You Should Set Up Google Analytics 4 ASAP
We’ve been using content marketing to acquire links for over six years and have amassed a lot of data over the 300+ pieces we’ve done,… Read More »How Much Does A Link Cost Using Content Marketing, How Long Does It Take & How Many Links Should You Expect?
Natural Language Processing has been revolutionary. It’s transformed the way Google analyses and understands the text on a web page, and while keywords are still an integral part of SEO, machine learning has come a long way from the early days of basic word counting. Algorithms now teach themselves how to better understand the user, what you’re searching for and ultimately, what the best results will be for your search query. It’s all about user experience.
Details about our next Winning at eCommerce event on 30th January 2018, supported by Google and SEMrush. Read on to find out how to get a free ticket!
Boom have been included in the Creative Class 2016, celebrating Nottingham’s creative and innovative culture and demonstrating what a great place Nottingham is to do business.
Something we regularly come across here at Boom are crawl issues with e-commerce websites. Ian talks you through some of the common issues that can cause a range of problems from not getting indexed to wasting your crawl budget.
A guide to editing the popular Google Analytics for WordPress plugin to use AdWords remarketing code instead of the standard ga.js code.
A discussion of the problems with Google’s Product Listing Ads, particularly Google Merchant Centre feed issues and policies.
Want to evaluate organic performance but (not provided) keywords are getting in the way? Ian shows you how to use the data you have to estimate what’s going on with the data that Google is hiding.
I’m delighted to report that on Friday, our Pay Per Click Advertising Executive, Katie Saxon, passed the Microsoft Advertising Accreditation Exam, making Boom a Microsoft… Read More »Boom Gains Microsoft Advertising Accredited Professional Status
