Whilst only Google themselves know the full range of horrors contained within the 3.5 billion queries it processes daily, in the marvellous world of PPC account management we get an insight into what people were, and are, searching for. And it seems some of you have been searching for some very odd things indeed…
The Boom Blog
It would seem that 2020 is turning out to be quite the challenge so far – on a global and not-so-global scale. Whether we wanted… Read More »PPC: Reacting and Adapting to Newness – Is It Time for Change Yet?
Working from home is a privilege that many of us yearn for. The idea of getting up a little later than normal, not having to… Read More »A Few Simple Tips for Working From Home
As someone that struggles with concentration at work for mor… oh look! Shoes and online shopping and does my Spotify need changing? What was I… Read More »How To Improve Your Concentration At Work
Instagram, once the selfie posting social media app has expanded to a multi-billion dollar platform for eCommerce and influencer brands. About 6/10 Instagram users log… Read More »5 Surprising Features and Ideas You Can Use to Market on Instagram
Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers.
On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move.
There is no time like the start of a new year for getting your stuff together. A lot is riding on 2020 being a great… Read More »Recruiting for Marketing Roles: Streamlining Your Processes
In this article I want to explore some of the reasons why businesses neglect their media libraries as well as providing some tips on how to make the most of your photos and hopefully help get those product pages selling again!
There is no doubt that Google & Facebook still dominate the paid advertising industry. But, audiences are growing beyond Google and Facebook, and revenues on alternative platforms are growing year on year.
How can we market ourselves on TikTok and how have other brands already started integrating TikTok into their social media strategy? First things first, if… Read More »Integrating TikTok Into Your Marketing Strategy (Case Studies)