Instagram, once the selfie posting social media app has expanded to a multi-billion dollar platform for eCommerce and influencer brands. About 6/10 Instagram users log… Read More »5 Surprising Features and Ideas You Can Use to Market on Instagram
The Boom Blog
Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers.
On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move.
There is no time like the start of a new year for getting your stuff together. A lot is riding on 2020 being a great… Read More »Recruiting for Marketing Roles: Streamlining Your Processes
In this article I want to explore some of the reasons why businesses neglect their media libraries as well as providing some tips on how to make the most of your photos and hopefully help get those product pages selling again!
There is no doubt that Google & Facebook still dominate the paid advertising industry. But, audiences are growing beyond Google and Facebook, and revenues on alternative platforms are growing year on year.
How can we market ourselves on TikTok and how have other brands already started integrating TikTok into their social media strategy? First things first, if… Read More »Integrating TikTok Into Your Marketing Strategy (Case Studies)
If your company is lacking “togetherness”, coming together as a “family” is a fantastic way to create a lasting bond and a much more cohesive workforce, improving the working environment for your employees, resulting in a much more efficient and productive team. It’s true when they say “look after your employees and they’ll look after your business”.
As consumers, we just accept it, don’t we? ‘£10 Minimum Card Spend’. But why? Well, because the retailer gets charged by the card issuer – about 40p per transaction for a small shop to be more precise. But why? That’s four percent of your tenner! What costs does that cover? Why do they change so much?
The answer, of course, is ‘because they can’. Visa and Mastercard have a 96% market share between them. They don’t even need to conspire together: as long as both of them play it safe and don’t cut their fees, they can go on making obscene profits and the consumers and retailers will just keep on paying.
How Much Does A Link Cost Using Content Marketing, How Long Does It Take & How Many Links Should You Expect?
We’ve been using content marketing to acquire links for over six years and have amassed a lot of data over the 300+ pieces we’ve done,… Read More »How Much Does A Link Cost Using Content Marketing, How Long Does It Take & How Many Links Should You Expect?
WordPress is a content management system that powers 34% of all websites on the internet and 60% of the entire CMS market. But what does that mean for web developers and web design & development as a whole? In this article I’m going to outline why I think it’s good, why it can be bad and how you can use WordPress to its full potential without any of the negatives.