The Boom Blog

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Google Shopping Ads on Gmail: What We Know So Far

Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers. 

On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move. 

High fives in the office

6 Simple Ways to Bring Your Workforce Together and Boost Morale

If your company is lacking “togetherness”, coming together as a “family” is a fantastic way to create a lasting bond and a much more cohesive workforce, improving the working environment for your employees, resulting in a much more efficient and productive team. It’s true when they say “look after your employees and they’ll look after your business”.

Practical PPC: When to Use Google Smart Shopping Campaigns and When to Avoid Them

As consumers, we just accept it, don’t we? ‘£10 Minimum Card Spend’. But why? Well, because the retailer gets charged by the card issuer – about 40p per transaction for a small shop to be more precise. But why? That’s four percent of your tenner! What costs does that cover? Why do they change so much?

The answer, of course, is ‘because they can’.  Visa and Mastercard have a 96% market share between them. They don’t even need to conspire together: as long as both of them play it safe and don’t cut their fees, they can go on making obscene profits and the consumers and retailers will just keep on paying.  

Wordpress Website Development Boom Online Marketing

Web Development Wisdom: Why WordPress is Awesome and Rubbish at the Same Time

WordPress is a content management system that powers 34% of all websites on the internet and 60% of the entire CMS market. But what does that mean for web developers and web design & development as a whole? In this article I’m going to outline why I think it’s good, why it can be bad and how you can use WordPress to its full potential without any of the negatives.