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Wayne Barker

Wayne has been at Boom since like forever and specialises in SEO, Content and Outreach. An accidental entry into the world of SEO has left him with little spare time. When not at work or with his family, you can find him amidst a pile of records.

Maginfier Search Visibility

6 Super Useful Sistrix Features for Tracking Search Visibility

We have made no secret of our love for Sistrix, we use it daily across the SEO team. As with any other tool, there are always new little sections that you haven’t discovered or used before. When you spend time playing around with a tool you come up with new ways to use what you have and apply it to your work.

conceptual darts isolated on a grey background

Applying Strategic Business Thinking To Outreach

Content doesn’t spread itself, links don’t build themselves – you need to give them a push. If you are pushing in the right direction to the right people with the right message you are much more likely to be successful.

Man on megaphone shouting

How to Set Yourself Up For Outreach Success

I’ve always thought that being good at outreach was not necessarily something you could teach. Sure, you can point people in the right direction; you can give them the materials that will help them become better at it. But can you actually teach outreach success?

Marginal gains

Cycling, Hot Dogs, Marginal Gains and Digital Marketing

Last week we had the last Drink Digital of the year.
My presentation for the evening was entitled “Cycling, Hot Dogs, Marginal Gains and Digital Marketing”. You can find my slides below. Beneath that you will find a round-up of some of the things that I covered and also links to the resources that I mentioned.

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