The Boom Blog

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TikTok: What It Is and Why Marketers Need to Pay Attention

  • Amy Hunt 

The social media platform TikTok has now been downloaded more times than Instagram and there are some really interesting differences with this platform that its predecessors were never able to emulate. I downloaded TikTok recently as it reminded me of an old platform I used to cherish so dearly – Vine. And I’ve got some thoughts…

Google logo on a laptop

What Google’s Natural Language Processing Means for Content Ranking and How to Use It Effectively

Natural Language Processing has been revolutionary. It’s transformed the way Google analyses and understands the text on a web page, and while keywords are still an integral part of SEO, machine learning has come a long way from the early days of basic word counting. Algorithms now teach themselves how to better understand the user, what you’re searching for and ultimately, what the best results will be for your search query. It’s all about user experience.

Finding keywords

Why Keywords Won’t be as Important for Paid Search Campaigns in 2020

Once upon a time, keywords and their match type were fundamental to the success of paid search campaigns. But long gone are the days of building search campaigns with keyword research only! These days, advertisers have a wide range of targeting tools to play with that don’t include keywords which leaves us wondering… what keywords?

A person writing in a notebook

6 Free Tools to Improve SEO Copywriting for Google’s Natural Language Processing

Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.

Red circle marked on a calendar concept for an important day

How to Create Resources in Google Calendar: A Handy Guide

Google Calendars is great for keeping track of meetings and social events within a business. We also have Appogee HR connected to our Google Calendar so our team can see when someone is on annual leave or off sick. It’s fair to say, we use the Google Calendar feature a lot!

Z Generation

Generation Z and How to Engage Them Online: As Told By a Gen Z

Generation Z is on the rise. It does sound more like a zombie invasion than anything and to be fair, we may scare the hell out of you. However, if Generation Z hasn’t been included in your marketing strategy, it might be a good time to start.

Generation Z are defined as being born in the mid-90s to the mid-2000s. Being born in 1996, I find myself technically as an elder of this generation and I’m here to tell you about how to engage us, and why you should.

A desk full of items

Dummies Guide: How to Sell On eBay as a Business

Having an extra platform on which to sell your goods is always a plus, and selling on eBay has major advantages for eCommerce businesses no matter how small or large the company is.

Not only are you able to put your products in front of people on different marketplaces, but you’re also giving your business more visible listings on search pages as not only will your business pages rank but your eBay listing pages will to. I have worked with Amazon and eBay for quite a few years now and so I’ve decided to put together a short and sweet guide on how to sell on eBay.

Tulips on a Google Lens

Everything You Need to Know About Visual Search

  • Amy Hunt 

The human mind processes visuals 60,000 times faster than it does text. Whilst Google understands the human language with 95% accuracy, it’s a different story when it comes to images.

But times are changing. With Pinterest, Google and Bing currently leading the way and developing visual search technology and applications, it’s time for brands to take notice – and action.

If you’re sat there scratching your head, questioning why visual search is important and how it affects you, then you’ve come to the right place. We’re about to tell you everything you need to know about visual search: what it is, how it works, and how you can optimise your images, to give you the best possible chance of appearing on the visual search engine results pages (SERPs).

Maginfier Search Visibility

6 Super Useful Sistrix Features for Tracking Search Visibility

We have made no secret of our love for Sistrix, we use it daily across the SEO team. As with any other tool, there are always new little sections that you haven’t discovered or used before. When you spend time playing around with a tool you come up with new ways to use what you have and apply it to your work.

conceptual darts isolated on a grey background

Applying Strategic Business Thinking To Outreach

Content doesn’t spread itself, links don’t build themselves – you need to give them a push. If you are pushing in the right direction to the right people with the right message you are much more likely to be successful.