The Boom Blog

High fives in the office

6 Simple Ways to Bring Your Workforce Together and Boost Morale

If your company is lacking “togetherness”, coming together as a “family” is a fantastic way to create a lasting bond and a much more cohesive workforce, improving the working environment for your employees, resulting in a much more efficient and productive team. It’s true when they say “look after your employees and they’ll look after your business”.

Practical PPC: When to Use Google Smart Shopping Campaigns and When to Avoid Them

As consumers, we just accept it, don’t we? ‘£10 Minimum Card Spend’. But why? Well, because the retailer gets charged by the card issuer – about 40p per transaction for a small shop to be more precise. But why? That’s four percent of your tenner! What costs does that cover? Why do they change so much?

The answer, of course, is ‘because they can’.  Visa and Mastercard have a 96% market share between them. They don’t even need to conspire together: as long as both of them play it safe and don’t cut their fees, they can go on making obscene profits and the consumers and retailers will just keep on paying.  

Wordpress Website Development Boom Online Marketing

Web Development Wisdom: Why WordPress is Awesome and Rubbish at the Same Time

WordPress is a content management system that powers 34% of all websites on the internet and 60% of the entire CMS market. But what does that mean for web developers and web design & development as a whole? In this article I’m going to outline why I think it’s good, why it can be bad and how you can use WordPress to its full potential without any of the negatives.

TikTok icon

TikTok: What It Is and Why Marketers Need to Pay Attention

  • Amy Hunt 

The social media platform TikTok has now been downloaded more times than Instagram and there are some really interesting differences with this platform that its predecessors were never able to emulate. I downloaded TikTok recently as it reminded me of an old platform I used to cherish so dearly – Vine. And I’ve got some thoughts…

Google logo on a laptop

What Google’s Natural Language Processing Means for Content Ranking and How to Use It Effectively

Natural Language Processing has been revolutionary. It’s transformed the way Google analyses and understands the text on a web page, and while keywords are still an integral part of SEO, machine learning has come a long way from the early days of basic word counting. Algorithms now teach themselves how to better understand the user, what you’re searching for and ultimately, what the best results will be for your search query. It’s all about user experience.

Finding keywords

Why Keywords Won’t be as Important for Paid Search Campaigns in 2020

Once upon a time, keywords and their match type were fundamental to the success of paid search campaigns. But long gone are the days of building search campaigns with keyword research only! These days, advertisers have a wide range of targeting tools to play with that don’t include keywords which leaves us wondering… what keywords?

A person writing in a notebook

6 Free Tools to Improve SEO Copywriting for Google’s Natural Language Processing

Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.

Red circle marked on a calendar concept for an important day

How to Create Resources in Google Calendar: A Handy Guide

Google Calendars is great for keeping track of meetings and social events within a business. We also have Appogee HR connected to our Google Calendar so our team can see when someone is on annual leave or off sick. It’s fair to say, we use the Google Calendar feature a lot!

Z Generation

Generation Z and How to Engage Them Online: As Told By a Gen Z

Generation Z is on the rise. It does sound more like a zombie invasion than anything and to be fair, we may scare the hell out of you. However, if Generation Z hasn’t been included in your marketing strategy, it might be a good time to start.

Generation Z are defined as being born in the mid-90s to the mid-2000s. Being born in 1996, I find myself technically as an elder of this generation and I’m here to tell you about how to engage us, and why you should.