The Boom Blog

What is Conversion Rate Optimisation?

Conversion Rate Optimisation is being branded as the new SEO, but what is it? Robert offers an insight into Conversion Rate Optimisation and how you can get more from your existing traffic.

Image Optimisation: A Beginner’s Guide

Working on your website’s SEO? Don’t forget to optimise your images for SEO. Not only are optimised images are a feature of SEO-friendly sites, but also they give you extra chances to rank in Google’s Universal Search, when images, videos and more appear on page one.

PPC Secrets: Writing Successful Ads

Is your Pay Per Click performance underwhelming? Review your ads. Writing great copy can be the difference between a outstanding success and an advertising fail. If you think your adverts may be killing your account, try our professional PPC secrets for writing successful ads.

Keyword Research

Start your online campaign on the right foot by taking the time to do effective keyword research. See how getting the right keywords will focus your campaign and generate a better return on investment.