The Boom Blog

When AdWords Innovations Work

After her last rant-filled post at Google AdWords, Katie attempts to restore the balance with an overview of 3 of the best new ad innovations from the big G.

Google AdWords, We Need to Talk

Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.

Social Media Writing Tips

Although it looks increasingly important in terms of search engine ranking points, social media is all about connecting with individuals and not about second guessing what the Google algorithm wants to see.