When AdWords Innovations Work
After her last rant-filled post at Google AdWords, Katie attempts to restore the balance with an overview of 3 of the best new ad innovations from the big G.
The Boom Blog
Facebook for Business: Why No-One Is Seeing Your Updates
A look at how a simple Facebook setting may be preventing updates to your business page from ever appearing in your fan’s news-feeds.
Google AdWords, We Need to Talk
Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.
Ask The Experts: Oliver Ewbank
In the first of our ‘Ask The Experts’ feature, Robert talks to Koozai’s Oliver Ewbank about some of SEO’s hottest topics!
Boom Gains Microsoft Advertising Accredited Professional Status
I’m delighted to report that on Friday, our Pay Per Click Advertising Executive, Katie Saxon, passed the Microsoft Advertising Accreditation Exam, making Boom a Microsoft… Read More »Boom Gains Microsoft Advertising Accredited Professional Status
What You Should Be Looking At In Google Analytics
A frequently asked question of us here at Boom is “What should I be looking at in Google Analytics?” With so much data and different… Read More »What You Should Be Looking At In Google Analytics
Social Media Writing Tips
Although it looks increasingly important in terms of search engine ranking points, social media is all about connecting with individuals and not about second guessing what the Google algorithm wants to see.
How to Find PPC Data on Google Search Partners
Google’s Search Network is clouded in mystery – discover how to harness Google Analytics to find out exactly where your ads appear so you can improve the performance of your PPC account.
Information Architecture: Information What?!
When redesigning the Boom website, we put information architecture right at the heart of the process. Robert explains what it is, how we did that and why you should do the same.
How Bounce Rate, Time On Site and New Visitors Are Calculated In Google Analytics
Explaining some common misunderstandings about exactly what these metrics tell us.
