Thinking Outside The Box For Ecommerce Wins
If you run or work on ecommerce sites you are likely to be in a competitive vertical. As Google clamps down on the guys that have used quick wins and less than desirable tactics to dominate particular verticals it is time for the those that have always played by Google’s guidelines to step into the limelight.
- What can you be doing for your site that will help you rise in the search results?
- What can you do for your site that will help attract natural links?
- What can you do for your site that will help you with social traction?
Today I am going to look at some sites that have used original or unique approaches to their sites and campaigns in order to gain search engine wins.
Amazing Product Pages
Firebox create some of the most amazing product pages in the gadget vertical thus allowing them to related for all kinds of products and categories – as well as some high volume search terms as well:
Firebox go all out on their product pages to make sure there is enough high quality (and useful) content on their pages to rank almost across the board for the long tail product specific search terms. Their pages provide information that people looking to purchase theses products will actually need. Lets take a look at this page for a cool camper van tent:
What we can see here are:
- Great pictures
- Clear calls to action
- A simple design
- An attention to what drives conversions
- Related products
- Easily sharable
If that was all that they did that would be fine – but they take it further. the guys and gals at Firebox know that providing value for their customer and potential customers can have a great impact on their search rankings and their conversions. Thus, we see this:
Firebox take it to the next level including:
- some great copy – original, written with wit and a consistent style and with the user in mind
- multiple pictures- including diagrams
- user generated content
- technical information
Create Unique Products
The Romantic Break for Three
Zombie Boot Camp
What geek doesn’t want to go on a zombie boot camp? This is a case of Wish understanding where all the link authority is on the Internet (it lies with the geeks), but also taps into the kind of day experience that you would want to share socially.
Create Inventive Category Pages
The (Not So) Hidden Amazon Review Extras
King of ecommerce Amazon knows the value of this kind of content and there are often pages on their site that get flooded with odd, funny and sometimes not safe for work (a quick warning before you click the following links) that get them links and social share deep in their site. Note: We all know that Amazon has a shed load of links, but every little counts, right?
Do they know about these comments and reviews? It would be naive of us to think not! Will they take action? Probably not -they are too valuable to them. Read some of these reviews and try not to share them – it’s like trying not to lick you lips after a doughnut!!