Boom was founded in 2010 as an eCommerce specialist digital marketing agency. Our specialism is in the home retail sector, where we've managed SEO, PPC and Digital PR for both household brands and local businesses.
Moving into PPC can be a little daunting for beginners; Amy uses her experiences from her first few months of working on the Pay Per Click side of things to give you some tips on how to make the learning process a bit easier!
We have more choice today than ever before; Amy looks at how this is affecting our lives and our happiness, and what marketers need to do to capture the attention of a distracted audience.
Missed the first ever Biddable World PPC Conference? Don’t worry, Katie’s got your back with her epic round-up of the event…
Pinterest is evolving at a rapid rate, with the addition of recipe pins, product pins, and article pins this year alone! One month after they announced promoted pins, they’ve just launched place pins. Amy Fowler explores exactly what place pins are, and how marketers can make the most of these addictive new pins.
Most valuable lessons I learned whilst marketing a small charity’s yearly event.
Whether we’re tweeting, posting pictures on Instagram, or even in status’ on Facebook and updates on Google+ we just can’t escape the hashtag! Today Gozde talks you through some of the best, and worst, examples of hashtags in marketing and offers tips and advice for avoiding hashtag fails!
Spurred on by the recent examples of cat-vertising Lauren explains why you should embrace cats in your marketing activities, even if you’re a dog person…
Not quite sure how to phrase the calls to action in your ads? Let Katie help you with a mega list of (almost) all the CTAs you could ever want to test in your ad copy.
Looking to make a viral video? Ben offers his advice on what works and how to make a video that gets views.
Brands are a fascinating phenomenon with values of billions of dollars to retailers but what is the secret behind their power? Alison Parcell finds out…
