Using calls to action in adverts is vital for driving clicks that convert.
Using one is no guarantee you’ll make a sale/get that lead. But often you’ll find that by giving potential visitors clear and specific instructions in your ads means they are primed and ready to get the job done when they land on your site.
What do you do when you’ve been testing your ad copy for years and you just can’t think of a different way to phrase your call to action? Turn to a mega list of ready made calls to action of course.
So click through the lists below for hundreds of different ways to tell searchers what to do.
[slidingnote hint=”Click me!” title=”When it’s time to sell, sell, sell” type=”closeable” type=”snaccordian closeable” group=”1″]
Browse now
Browse our range now
Browse our range today
Browse today
Buy now
Buy now & save
Buy now and save
Buy now for big savings
Buy now for great savings
Buy now while stocks last!
Buy today
Buy today & save
Buy today and save
Buy today for big savings
Buy today for great savings
Buy today while stocks last!
Order now
Order now & save
Order now and save
Order now for big savings
Order now for great savings
Order now while stocks last!
Order today
Order today & save
Order today and save
Order today for big savings
Order today for great savings
Order today while stocks last!
Purchase now
Purchase now & save
Purchase now and save
Purchase now for big savings
Purchase now for great savings
Purchase now while stocks last!
Purchase today
Purchase today & save
Purchase today and save
Purchase today for big savings
Purchase today for great savings
Purchase today while stocks last!
Shop now
Shop now & save
Shop now and save
Shop now for big savings
Shop now for great savings
Shop now while stocks last!
Shop our range now
Shop our range today
Shop today
Shop today & save
Shop today and save
Shop today for big savings
Shop today for great savings
Shop today while stocks last![/slidingnote]
[slidingnote hint=”Click me!” title=”When you want to make them talk” type=”closeable” type=”snaccordian closeable” group=”1″]
Call now
Call today
Call us
Call us now
Call us today
Contact us
Contact us now
Contact us today
Email us
Email us now
Email us today
Enquire
Enquire now
Enquire today
Get in touch
Get in touch now
Get in touch today
[/slidingnote]
[slidingnote hint=”Click me!” title=”When you want them to ask for a quote” type=”closeable” type=”snaccordian closeable” group=”1″]
Get a free quote
Get a free quote now
Get a free quote today
Get a quote
Get a quote now
Get a quote today
Get free quote
Get free quote now
Get free quote today
Get quote
Get quote now
Get quote today
Get your free quote
Get your free quote now
Get your free quote today
Get your quote
Get your quote now
Get your quote today
Request a free quote
Request a free quote now
Request a free quote today
Request a quote
Request a quote now
Request a quote today
Request free quote
Request free quote now
Request free quote today
Request quote
Request quote now
Request quote today
Request your free quote
Request your free quote now
Request your free quote today
Request your quote
Request your quote now
Request your quote today[/slidingnote]
[slidingnote hint=”Click me!” title=”When you want them to collect what they’ve bought” type=”closeable” type=”snaccordian closeable” group=”1″]
Buy & collect
Buy & collect for free
Buy & collect free
Buy & collect free for free
Buy and collect
Buy and collect for free
Buy and collect free
Buy and collect free for free
Buy now & collect
Buy now & collect for free
Buy now & collect free
Buy now & collect free for free
Buy now and collect
Buy now and collect for free
Buy now and collect free
Buy now and collect free for free
Buy online & collect in store
Buy online & collect in store free
Buy online and collect in store
Buy online, collect in store
Buy online, collect in store free
Click & collect
Click & collect for free
Click & collect for free now
Click & collect for free today
Click & collect free
Click & collect free now
Click & collect free today
Click & collect now
Click & collect today
Click and collect
Click and collect for free
Click and collect for free now
Click and collect for free today
Click and collect free
Click and collect free now
Click and collect free today
Click and collect now
Click and collect today
Click to collect
Click to collect for free
Click to collect for free now
Click to collect for free today
Click to collect free
Click to collect free now
Click to collect free today
Click to collect now
Click to collect today[/slidingnote]
[slidingnote hint=”Click me!” title=”When you want to meet them face to face” type=”closeable” type=”snaccordian closeable” group=”1″]
Book a consultation
Book a consultation now
Book a consultation today
Book a free consultation
Book a free consultation now
Book a free consultation today
Book a free home visit
Book a free home visit now
Book a free home visit today
Book a home visit
Book a home visit now
Book a home visit today
Book an appointment
Book an appointment now
Book an appointment today
Book your appointment
Book your appointment now
Book your appointment today
Book your consultation
Book your consultation now
Book your consultation today
Book your free consultation
Book your free consultation now
Book your free consultation today
Book your free home visit
Book your free home visit now
Book your free home visit today
Book your home visit
Book your home visit now
Book your home visit today[/slidingnote]
[slidingnote hint=”Click me!” title=”When you want them to get an account” type=”closeable” type=”snaccordian closeable” group=”1″]
Create an account
Create an account now
Create an account online
Create an account online now
Create an account online today
Create an account today
Create your account
Create your account now
Create your account online
Create your account online now
Create your account online today
Create your account today
Get an account
Get an account now
Get an account online
Get an account online now
Get an account online today
Get an account today
Get started
Get started now
Get started online
Get started online now
Get started online today
Get started today
Get your account
Get your account now
Get your account online
Get your account online now
Get your account online today
Get your account today
Join
Join now
Join online
Join online now
Join online today
Join today
Join us
Join us now
Join us online
Join us online now
Join us online today
Join us today
Open an account
Open an account now
Open an account online
Open an account online now
Open an account online today
Open an account today
Open your account
Open your account now
Open your account online
Open your account online now
Open your account online today
Open your account today
Register
Register now
Register online
Register online now
Register online today
Register today
Sign up
Sign up now
Sign up online
Sign up online now
Sign up online today
Sign up today
Subscribe
Subscribe now
Subscribe online
Subscribe online now
Subscribe online today
Subscribe today[/slidingnote]
[slidingnote hint=”Click me!” title=”When you’ve got great stuff to download” type=”closeable” type=”snaccordian closeable” group=”1″]
Download
Download now
Download online
Download online now
Download online today
Download today[/slidingnote]
[slidingnote hint=”Click me!” title=”When they’ve got to apply to join your gang” type=”closeable” type=”snaccordian closeable” group=”1″]
Apply
Apply now
Apply online
Apply online now
Apply online today
Apply today[/slidingnote]
[slidingnote hint=”Click me!” title=”When you want to walk them through it” type=”closeable” type=”snaccordian closeable” group=”1″]
Book a demo
Book a demo now
Book a demo today
Book a demonstration
Book a demonstration now
Book a demonstration today
Book a free demo
Book a free demo now
Book a free demo today
Book a free demonstration
Book a free demonstration now
Book a free demonstration today
Book demo
Book demo now
Book demo today
Book demonstration
Book demonstration now
Book demonstration today
Book free demo
Book free demo now
Book free demo today
Book free demonstration
Book free demonstration now
Book free demonstration today
Book your demo
Book your demo now
Book your demo today
Book your demonstration
Book your demonstration now
Book your demonstration today
Book your free demo
Book your free demo now
Book your free demo today
Book your free demonstration
Book your free demonstration now
Book your free demonstration today
See how it works
See how it works now
See how it works today
See in action
See in action now
See in action today
See it in action
See it in action now
See it in action today
Take a tour
Take a tour now
Take a tour today
Try it
Try it now
Try it online
Try it online now
Try it online today
Try it today
View a demo
View a demo now
View a demo today
View a demonstration
View a demonstration now
View a demonstration today
View a free demo
View a free demo now
View a free demo today
View a free demonstration
View a free demonstration now
View a free demonstration today
View demo
View demo now
View demo today
View demonstration
View demonstration now
View demonstration today
View free demo
View free demo now
View free demo today
View free demonstration
View free demonstration now
View free demonstration today
Watch a demo
Watch a demo now
Watch a demo today
Watch a demonstration
Watch a demonstration now
Watch a demonstration today
Watch a free demo
Watch a free demo now
Watch a free demo today
Watch a free demonstration
Watch a free demonstration now
Watch a free demonstration today
Watch demo
Watch demo now
Watch demo today
Watch demonstration
Watch demonstration now
Watch demonstration today
Watch free demo
Watch free demo now
Watch free demo today
Watch free demonstration
Watch free demonstration now
Watch free demonstration today[/slidingnote]
And a few by industry
[slidingnote hint=”Click me!” title=”When you run a restaurant” type=”closeable” type=”snaccordian closeable” group=”1″]
Book a table
Book a table for tonight
Book a table now
Book a table online
Book a table online now
Book a table online today
Book a table today
Book your table
Book your table for tonight
Book your table now
Book your table online
Book your table online now
Book your table online today
Book your table today
Reserve a table
Reserve a table for tonight
Reserve a table now
Reserve a table online
Reserve a table online now
Reserve a table online today
Reserve a table today
Reserve your table
Reserve your table for tonight
Reserve your table now
Reserve your table online
Reserve your table online now
Reserve your table online today
Reserve your table today[/slidingnote]
[slidingnote hint=”Click me!” title=”When your clients are local” type=”closeable” type=”snaccordian closeable” group=”1″]
Visit our factory
Visit our factory now
Visit our factory today
Visit our shop
Visit our shop now
Visit our shop today
Visit our showroom
Visit our showroom now
Visit our showroom today
Visit our store
Visit our store now
Visit our store today
Visit the factory
Visit the factory now
Visit the factory today
Visit the shop
Visit the shop now
Visit the shop today
Visit the showroom
Visit the showroom now
Visit the showroom today
Visit the store
Visit the store now
Visit the store today
Visit us
Visit us in store
Visit us in store now
Visit us in store today
Visit us now
Visit us today[/slidingnote]
[slidingnote hint=”Click me!” title=”When travel is your game” type=”closeable” type=”snaccordian closeable” group=”1″]
Book a hotel
Book a hotel now
Book a hotel online
Book a hotel online now
Book a hotel online today
Book a hotel room
Book a hotel room now
Book a hotel room online
Book a hotel room online now
Book a hotel room online today
Book a hotel room today
Book a hotel today
Book a room
Book a room now
Book a room online
Book a room online now
Book a room online today
Book a room today
Book flights
Book flights now
Book flights online
Book flights online now
Book flights online today
Book flights today
Book hotels
Book hotels now
Book hotels online
Book hotels online now
Book hotels online today
Book hotels today
Book rooms
Book rooms now
Book rooms online
Book rooms online now
Book rooms online today
Book rooms today
Build a holiday
Build a holiday now
Build a holiday online
Build a holiday online now
Build a holiday online today
Build a holiday today
Build a perfect holiday
Build a perfect holiday now
Build a perfect holiday online
Build a perfect holiday today
Build a perfect trip
Build a perfect trip now
Build a perfect trip online
Build a perfect trip today
Build a trip
Build a trip now
Build a trip online
Build a trip online now
Build a trip online today
Build a trip today
Build the holiday
Build the holiday now
Build the holiday online
Build the holiday online now
Build the holiday online today
Build the holiday today
Build the perfect holiday
Build the perfect holiday now
Build the perfect holiday online
Build the perfect holiday today
Build the perfect trip
Build the perfect trip now
Build the perfect trip online
Build the perfect trip today
Build the trip
Build the trip now
Build the trip online
Build the trip online now
Build the trip online today
Build the trip today
Build your holiday
Build your holiday now
Build your holiday online
Build your holiday online now
Build your holiday online today
Build your holiday today
Build your perfect holiday
Build your perfect holiday now
Build your perfect holiday online
Build your perfect holiday today
Build your perfect trip
Build your perfect trip now
Build your perfect trip online
Build your perfect trip today
Build your trip
Build your trip now
Build your trip online
Build your trip online now
Build your trip online today
Build your trip today
Buy flights
Buy flights now
Buy flights online
Buy flights online now
Buy flights online today
Buy flights today
Create a holiday
Create a holiday now
Create a holiday online
Create a holiday online now
Create a holiday online today
Create a holiday today
Create a perfect holiday
Create a perfect holiday now
Create a perfect holiday online
Create a perfect holiday today
Create a perfect trip
Create a perfect trip now
Create a perfect trip online
Create a perfect trip today
Create a trip
Create a trip now
Create a trip online
Create a trip online now
Create a trip online today
Create a trip today
Create the holiday
Create the holiday now
Create the holiday online
Create the holiday online now
Create the holiday online today
Create the holiday today
Create the perfect holiday
Create the perfect holiday now
Create the perfect holiday online
Create the perfect holiday today
Create the perfect trip
Create the perfect trip now
Create the perfect trip online
Create the perfect trip today
Create the trip
Create the trip now
Create the trip online
Create the trip online now
Create the trip online today
Create the trip today
Create your holiday
Create your holiday now
Create your holiday online
Create your holiday online now
Create your holiday online today
Create your holiday today
Create your perfect holiday
Create your perfect holiday now
Create your perfect holiday online
Create your perfect holiday today
Create your perfect trip
Create your perfect trip now
Create your perfect trip online
Create your perfect trip today
Create your trip
Create your trip now
Create your trip online
Create your trip online now
Create your trip online today
Create your trip today
Find a hotel
Find a hotel now
Find a hotel online
Find a hotel online now
Find a hotel online today
Find a hotel room
Find a hotel room now
Find a hotel room online
Find a hotel room online now
Find a hotel room online today
Find a hotel room today
Find a hotel today
Find a room
Find a room now
Find a room online
Find a room online now
Find a room online today
Find a room today
Find flights
Find flights now
Find flights online
Find flights online now
Find flights online today
Find flights today
Find hotels
Find hotels now
Find hotels online
Find hotels online now
Find hotels online today
Find hotels today
Find rooms
Find rooms now
Find rooms online
Find rooms online now
Find rooms online today
Find rooms today
Make a reservation
Make a reservation now
Make a reservation online
Make a reservation online now
Make a reservation online today
Make a reservation today
Make your reservation
Make your reservation now
Make your reservation online
Make your reservation online now
Make your reservation online today
Make your reservation today
Plan a holiday
Plan a holiday now
Plan a holiday online
Plan a holiday online now
Plan a holiday online today
Plan a holiday today
Plan a perfect holiday
Plan a perfect holiday now
Plan a perfect holiday online
Plan a perfect holiday today
Plan a perfect trip
Plan a perfect trip now
Plan a perfect trip online
Plan a perfect trip today
Plan a trip
Plan a trip now
Plan a trip online
Plan a trip online now
Plan a trip online today
Plan a trip today
Plan the holiday
Plan the holiday now
Plan the holiday online
Plan the holiday online now
Plan the holiday online today
Plan the holiday today
Plan the perfect holiday
Plan the perfect holiday now
Plan the perfect holiday online
Plan the perfect holiday today
Plan the perfect trip
Plan the perfect trip now
Plan the perfect trip online
Plan the perfect trip today
Plan the trip
Plan the trip now
Plan the trip online
Plan the trip online now
Plan the trip online today
Plan the trip today
Plan your holiday
Plan your holiday now
Plan your holiday online
Plan your holiday online now
Plan your holiday online today
Plan your holiday today
Plan your perfect holiday
Plan your perfect holiday now
Plan your perfect holiday online
Plan your perfect holiday today
Plan your perfect trip
Plan your perfect trip now
Plan your perfect trip online
Plan your perfect trip today
Plan your trip
Plan your trip now
Plan your trip online
Plan your trip online now
Plan your trip online today
Plan your trip today
Reserve a hotel
Reserve a hotel now
Reserve a hotel online
Reserve a hotel online now
Reserve a hotel online today
Reserve a hotel room
Reserve a hotel room now
Reserve a hotel room online
Reserve a hotel room online now
Reserve a hotel room online today
Reserve a hotel room today
Reserve a hotel today
Reserve a room
Reserve a room now
Reserve a room online
Reserve a room online now
Reserve a room online today
Reserve a room today
Reserve hotels
Reserve hotels now
Reserve hotels online
Reserve hotels online now
Reserve hotels online today
Reserve hotels today
Reserve rooms
Reserve rooms now
Reserve rooms online
Reserve rooms online now
Reserve rooms online today
Reserve rooms today
Use our flight finder
Use our flight finder now
Use our flight finder online
Use our flight finder online now
Use our flight finder online today
Use our flight finder today[/slidingnote]
[slidingnote hint=”Click me!” title=”When you’re doing it for charity” type=”closeable” type=”snaccordian closeable” group=”1″]
Contribute
Contribute & help
Contribute & help now
Contribute & help today
Contribute and help
Contribute and help now
Contribute and help today
Contribute just X
Contribute just X each month
Contribute just X every month
Contribute just X now
Contribute just X once a month
Contribute just X today
Contribute now
Contribute once a month
Contribute to help
Contribute to help now
Contribute to help today
Contribute today
Contribute what you can
Contribute what you can now
Contribute what you can today
Contribute X
Contribute X each month
Contribute X every month
Contribute X now
Contribute X once a month
Contribute X today
Donate
Donate & help
Donate & help now
Donate & help today
Donate and help
Donate and help now
Donate and help today
Donate just X
Donate just X each month
Donate just X every month
Donate just X now
Donate just X once a month
Donate just X today
Donate now
Donate once a month
Donate to help
Donate to help now
Donate to help today
Donate today
Donate what you can
Donate what you can now
Donate what you can today
Donate X
Donate X each month
Donate X every month
Donate X now
Donate X once a month
Donate X today
Give
Give & help
Give & help now
Give & help today
Give and help
Give and help now
Give and help today
Give just X
Give just X each month
Give just X every month
Give just X now
Give just X once a month
Give just X today
Give now
Give once a month
Give to help
Give to help now
Give to help today
Give today
Give what you can
Give what you can now
Give what you can today
Give X
Give X each month
Give X every month
Give X now
Give X once a month
Give X today
[/slidingnote]
NB: The Xs in the calls to action for the charity section are for you to fill in an appropriate sum of money, be it €1, $5 or £10.
Move beyond the call to action
But don’t stop at just using these standard calls to action – anyone can drop a “buy now” into their ad, and kick back and wait for the sales to start coming in. For ads that stand out from the crowd, combine calls to action with emotive statements and benefit, e.g.
“Buy Now & Complete Your Dream Home”
“Download Now & Get Free Upgrades”
“Book Now & Enjoy a Free Starter”
And to really kill at PPC ads and win life, plan out ad copy tests with an ad testing matrix, which is a great way of preparing yourself for months of ad tests in one sitting.
Landing pages that sell
Forgive me for stating the obvious, but spending hours on crafting the perfect PPC ad with the best call to action EVER means nothing if your landing page/entire website isn’t good enough. Not only do you need to have a good design that puts the customer and getting that conversion first, but also your landing page needs to live up to the promises made by your ad – and vice versa.
If you need some tips on improving your landing pages, Unbounce has a brilliant list of the best CTA resources. Each of the posts contained in this has brilliant advice on improving your calls to action – whether it’s through better wording, design, understanding of your customer or testing your assumptions.
Which nicely brings me to my final point: the main thing you’ve got to do if you want to write ads that convert is keep testing to find the formula of benefits, features and calls to action that works best for you… Then test again to find ways to make your best even better. You’ll hear it time and time again, because really the only way to find what works is to let the customer decide.
Have you got any great tips or resources on using CTAs in ad copy? Share them in the comments!