How Bounce Rate, Time On Site and New Visitors Are Calculated In Google Analytics

Explaining some common misunderstandings about exactly what these metrics tell us.

Writing for the Web

What is the distinction between good and bad web copy? We look at ways of providing great engaging content for your customers that will also signpost your website to the search engines.

SEO Vs PPC: Where Should Your Company Spend Your Budget?

SEO and PPC: great traffic drivers, but which should your business use? Boom discusses the pros and cons of the two online marketing techniques so you can make the best decision for your business.

3 Reasons Why People Don’t Buy From a Website

The 3 main reasons why people do not buy from a website could be the reason why your website is not converting. These sure fire fixes could hold the key to increased sales.

Best Western Break Boundaries with Use of Unusual Hashtag: #cheerup

Hashtags aren’t there just to help promote your company. As Best Western demonstrated, they can show your company has a human, social side too.

Boom Move into Bigger and Better Premises!

We’ve just made the move from our office in Long Eaton to new premises in Beeston. Read more about it in our press release here.

Help Boom Choose a Christmas Charity

Help Boom choose which charity to make a Christmas donation to!

Top Tips for Getting Your Facebook Fans Talking

Struggling to get your Facebook fans talking? Our four top tips for encouraging interaction should help.

My Movember Moustache, Please Donate!

Ian has been sporting a fairly bad moustache all month and would appreciate a donation to Movember in support!

Stay Safe Online – Top Tips for Keeping Your Details Secure when Shopping Online

Boom team up with Simon Perry of Xibis to provide consumers with their top tips for staying safe when shopping online.