What is Social Media Marketing?
A comprehensive look at precisely what social media marketing is, how it works and the impact it can have.
Search Engine Optimisation
Corporate Blogging Tips
Blogging is a great activity for any business to become involved with, it is relatively easy to start and if done properly will benefit your organisation on many levels.
On Page SEO for Beginners: Why It Matters & How to Get it Right
Want great rankings? Getting quality links to your site is hugely important – but don’t forget that what you do on your website matters too. Find out more in our beginners’ guide to on page SEO.
Copywriting Workshop: How to Avoid Classic Copywriting Mistakes
Everywhere I look these days I seem to be able to find errors in copywriting. From magazine articles and adverts through to corporate websites and television programmes. Now I don’t want to turn this into a rant, so instead let’s think of this as a copywriting workshop, because I’m going to focus on something close to my heart – copy on websites. Read on for tips on how to avoid mistakes on your site.
Are You Scared of Social Media?
Despite what may appear, many companies still aren’t using social media. There’s a host of reasons why, yet one of the most prevalent is a fear that customers will use it against them.
Image Optimisation: A Beginner’s Guide
Working on your website’s SEO? Don’t forget to optimise your images for SEO. Not only are optimised images are a feature of SEO-friendly sites, but also they give you extra chances to rank in Google’s Universal Search, when images, videos and more appear on page one.
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