Marketing 101: Porter’s 5 Forces
An explanation of the simple yet effective Porter’s 5 forces marketing model which is particularly helpful in the planning process.
strategy
Boom’s Guide to Social Media for Business Part 5: Strategy, Strategy, Strategy
In part five of Boom’s guide to social media for business we explain how to create an effective strategy for your social media output.
Boom’s Guide to Social Media for Business: Part 1 – Social Media Objectives
The first in a series of in-depth guides to social media. Learn how to create a social media strategy from start to finish including where to find your target audience, what to say, and how to monitor your success. In part one, you’ll learn about the importance of creating objectives and identifying your target audience.