Katie dishes the dirt on Google Shopping Campaigns. Read on to find out why you should be doing a happy dance about these campaigns, but also why it’s not a total bed of roses…
product listing ads
PLAs launched in the UK in 2013, since then text ads have seen costs rise and positions plummet. We review the situation and explore what PPC managers can do to help their text ads succeed.
Our latest guest blogger, Helen Laird gives advice on how to set up your data feed to get the best results from Product Listing Ads.
When will you lose your free Google Shopping traffic? Find out in our timeline highlighting the major dates in the UK’s transition from free to paid Google Shopping results. Mark these in your diary and give yourself enough time to get ready.
Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.