PLA

Managing Text Ads in a Post-PLA Landscape

PLAs launched in the UK in 2013, since then text ads have seen costs rise and positions plummet. We review the situation and explore what PPC managers can do to help their text ads succeed.

Product Listing Ads & Google Shopping: UK Timeline

When will you lose your free Google Shopping traffic? Find out in our timeline highlighting the major dates in the UK’s transition from free to paid Google Shopping results. Mark these in your diary and give yourself enough time to get ready.