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Advanced Search Operators Guide: Tips for Searching the Web from SEO Experts

The definition of a search operator is a term (or combination of terms) that is used to refine or broaden a search. You can in fact use these instructions to search for site specific details or produce complex queries that enable you to pinpoint quite targeted results. The most basic search operators in use are the Boolean search terms (AND/+, OR and NOT?-). These allow the user to exclude or include certain information from the search results.

Refining your search results with handy operators can help us perform a number of SEO tasks and save a little time while we’re at it.  We’ve put together a guide of some of our favourites and asked some of the industries top SEOs to share theirs!

Google Search Operators

Everyone loves Google, especially SEO professionals! As much as we curse their ever-changing algorithms the search engine provides us with lots of nifty tools to help us investigate site issues, build links or reach out to useful people in cyber space.

We are going to have a look at how careful use of search operators within Google will help us to perform a number of funky SEO tasks and save a little time whilst we are about it.

Diagnostic Tools

Finding out a little bit about a website’s performance is really handy and unsurprisingly a number of search operators are available for this task:

  • Has Google been visiting your site? Find out by typing (site:url) into Google to see the list of all pages.
  • Want to find out more? Type (info:url) and you can find Google’s cache of your site along with details of when it was last crawled.
  • Are you worried about keyword cannibalisation? Type (site:url “keyword”) and Google will display a list of all your pages that are using the same keywords.
  • Can the world read your blog? Type (site:url/blog) to see how many posts have been indexed by Google (you can substitute “blog” for any other part of your site you want to check)
  • Does your site have canonical issues? Type (site:url –inurl:www) to see if there are any non-www URL’s in the index.

Link Building

Link building can be a time consuming task so anything that provides a helping hand will soon become another weapon in the SEO armory. Advanced search operators are a fancy way of filtering search results to look for link building opportunities.

Guest blogging is a great way of getting some links, a great way to start is by getting yourself an outreach list. These operators will help you find relevant sites that already publish guest posts: (keyword “guest post”), (keyword “guest blog”), (keyword “guest posting”), (keyword “guest blogging”), (keyword “submit post”), (keyword “write for us”), (keyword “submit an article”), (keyword “submit article”), (keyword “contribute”, (keyword “suggest”).

White papers are another great way to build links, once you have the content you can use search operators to help you in finding places for publication: (keyword “submit whitepaper”), (keyword “add whitepaper”), (keyword “post whitepaper”), (keyword “submit white paper”),

Combining a number of search operators into a monster query can really start to uncover some interesting results. This one’s specially designed to uncover guest posting opportunities, I can’t remember where I found it but would love to give the author credit (please let me know if it was you and we’ll give you a well-deserved link!):

(keyword 1 OR keyword 2 OR keyword3) (freelance OR guest OR contributor) (blogger OR writer OR author) (post OR article OR story) (intitle:”write for” OR intitle:”contribute to” OR intitle:guidelines OR intitle:submission OR intitle:submit OR intitle:submissions OR intitle:Wanted OR intitle:become OR intitle:Suggest) Phew!

Moosa Hemani



Search Operators is something I cannot live without as finding link opportunities is something I do for living…

Here are few simple search operators which have the power to help you get tons of links…

Inanchor:”restaurants in ohio” –

The reason why it’s good to target keywords in anchor text is because this way you will have the websites that are comfortable to link (within the website or external) with the keywords you are looking for so now what left is the process of outreaching to convince bloggers to get links.

Basketball inurl:”write for us”

This is another very simple yet advanced search operator which will help you to bring the domains in front which allow you to write for them. This saves lots of time as you don’t have to convince the blogger about why you should allow me to write on your blog but this will help you sort the bloggers who are ready to accept writings from 3rd parties.

These are 2 of many I use in my day to day life which helps me find some good links within minutes.

Other Handy SEO Applications

Here is a compilation of some of Boom’s favourite search operators and what to use them for:

Want to do some competitive analysis? Type ( – and add the timeframe for your search here) and you can search for brand mentions for your competitor, you can adjust the timeframe for your query as necessary

Try some keyword research: (inanchor:keyword intitle:keyword) will help you discover who else is utilising your chosen keyword

Looking to find a thought leader to interview for a nice bit of link bait on a blog? This one will help you find the people in your niche who have interesting stuff to say (keyword “questions and answers with”).

Jason Acidre


Kaiser The Sage

I’ve actually got 4 favorite advanced search operators that I mostly use for link research, prospecting and acquisition:

inpostauthor:  I use this to track blogs/publications where active guest bloggers, especially competitors, distribute their content. (“inpostauthor:popular blogger”)

link:  this one’s definitely useful when used in Google’s Blog Search. This approach will allow you to easily identify and scrape all the blogs that have linked to your competitors’ site or any of its content. (“”)

intext:  useful for finding unlinked brand mentions, getting easier link prospects/product reviews (since they have already mentioned the brand) and/or can be used for link reclamation. (“intext:brandname”)

related:  I use this in finding thematically relevant sites that already have strong search share (“”).

With these search operators, you can easily generate lists of highly qualified prospects. You can also use this link prospecting method with SEOquake or with the Mozbar plugin in Mozilla Firefox to export your custom search results to excel, populated with metrics.

Other Search Engines – Bing, Yahoo! and Duckduckgo.

Just like Google, the various other search engines around the web have their own search operators to help you narrow down your results.

While a lot of these search operators are shared with Google, some are unique to a particular search engine which makes them worth knowing about – especially since they can be really handy extra tools for finding the information you want that might not show up in Google.

Bing Search Operators

Bing has recently started gaining traction due to Microsoft incorporating it into many of their products and systems.

A few of its standard search operators are just the same as Google; you’ll still find the ever useful site: and exact match quotes in Bing.

You’ll also find, however, a whole range of other useful operators. Here are 5 really great examples, an explanation of each and how you might use them:

[table id=3 /]

Rand Fishkin



I love using the filetype:pdf and filetype:ppt to find great research, presentations, and content on a topic that may not have been translated into a better-read for of content (like a blog post, video, or infographic). You can also find a lot of great stats and data this way, which can make for excellent additions to whatever content you’re producing. Just be sure to cite the original source and you’re good to go!

Julie Joyce


Link Fish Media

I really like the filetype command, so I’d use something like allintitle: “widgets” filetype:pdf to get content ideas, as lots of good old content exists on pdfs but not anywhere else. I’ve found some great stuff this way, and even if it generates no good content ideas, sometimes the sites are great link placements.

Yahoo! Search Operators

Yahoo!, like Bing, shares some of the same operators as Google. In fact, the vast majority of Yahoo!’s current search operators are ones you can find on the other two search engines – but Yahoo! Also have some useful keyword shortcuts.

These ‘shortcuts’ range from turning the search bar into a calculator or measurement converter, to jumping to a certain page on a site without seeing the SERPs beforehand.

For example, if you want to see a Wikipedia page on hats but you’re currently seeing the Yahoo! Search bar, simply typing ‘!wiki hats’ takes you directly to the appropriate page.

You can do the same for !ebay, !amazon and !flickr as well as Yahoo! Pages using !news or !video.

If you use Yahoo!, you could save quite a bit of time by learning a few of these shortcuts:

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James Agate


Sky Rocket Seo

Here are some of my favourites

+ “become a contributor”

This we find is a really good alternative query to “write for us” or “guest post” as you secure some different opportunities to competitors and more importantly you can often pick up higher value links as publications looking for “contributors” tend to be a higher calibre than those looking for “guest bloggers”.

and then we really like these: + “guest post” + “written by” + “contribution” + “from”

Again they are Google operators but basically you can scout out all sorts of competitor guest posts, which in the current climate makes for very interesting reading.

DuckDuckGo Search Operators

DuckDuckGo is a search engine that makes a really big deal about how it doesn’t track you when you’re searching online. This is much unlike Google, which uses your information for building up a profile on who you are and what you search for.

They have a whole number of search operators, which you might recognise from the previous two examples.

Again, they use the ever popular exact match quotes to include words and minus symbol to exclude others, as well as site: to focus on one particular domain.

They also use an operator similar to Bing’s Location:, called Region:.

But it doesn’t just end here. DuckDuckGo uses a feature similar to Yahoo!’s shortcuts, which they call !bangs. Again, it’s a way of searching another sites individual search engine from inside DuckDuckGo – but instead of the handful of sites offered by Yahoo, DuckDuckGo has thousands. The full list is far more than could be written out here, so check it out by clicking here.

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Anthony Pensabene


I like using the * because you can search for words used together though separated by a few between.  For instance, use words like “love” and “hate” used in conjunction with services/products

Many people do web searches, but why not image searches, especially if you’re doing outreach.  Find pictures related to an author’s studies/personalities to perhaps find similar things in common with them. E.g. “Oh, you loved watching Thundercats as a kid too!”

Aren’t you tired of marketing humdrum?  Let’s find out what real people think. Do you have a service or product?  What are the benefits, as spoken by normal people.  Oh, your pillow helps me sleep better?  Gain a sense of your market.  Go to Google Groups and do a ‘insubject’ search.  For example, insubject:”trouble sleeping”

Social Search Operators

Twitter Search Operators

A ‘standard’ search on Twitter (i.e. just words, with no operators) will search for those words individually; i.e. the results will show Tweets and people that contain those words anywhere, in any order, of the text.

For example, if we search for    Twitter search for social toolsthe results look something like this

Twitter search results for social tools

As with Google, we can use quote marksTwitter search with quote marks, in order to search Twitter for results those words in that exact order.

For example, if we do the same search with quote marks  the results look more like this:

Twitter search results with quote marks

If you’re looking to focus your results yet further there are lots of great operators to help:

[table id=6 /]

Chris Dyson



I have a number of Twitter Questions I follow e.g. “link building”  ? -filter:links

this shows me people asking Link building questions on Twitter & strips out links

allintitle:submit * contest

I use this one to find sites to submit contests/competitions to

Or just copy your competitors guest post footprint & scrape


For shits & giggles & finding crappy SEO reports

filetype:xls pagerank URL email

Gisele Mendez


In Social We Trust

Here you have my top advanced search operators:

On Twitter:

[keyword OR keyword -keyword] to search for tweets that contain either one my keywords but exclude another one.
When do I use it? Great for finding and monitoring guest posting opportunities!
Examples:   “guest post” OR “guest blogger” -RT
“write for us” OR “guest bloggers” -RT

[keyword ? -filter:links] to look for tweets that include a keyword and a question mark, without linking to a URL (meaning it will most certainly be a question).

When do I use it? I manage some of our clients’ Twitter accounts and this formula allows me to find interesting questions I could answer.
Example: “idea for a date” OR “date ideas” ? -filter:links

On Google:
[site:] to restrict the search results to a specific domain.
When do I use it? There are many uses to this operator, from analysing your competitor’s site architecture and content, to finding internal pages and blog posts including a specific keyword.
Example: SEO tips > What SEO tips have these guys given already? Is there anything they’re missing that I could write about as a guest blogger?

[inpostauthor:] to search for a specific author.
When do I use it? After reading this article by Anthony Pensabene, I’ve started playing around with this operator and it turned out to be a great tool for learning more about bloggers/writers, what they normally write about, which topics would be of their interest, etc. before reaching out to them.
Example: “guest post” inpostauthor:Leo Widrich  > What does Leo Widrich normally writes about when he is guest blogging?

Youtube Search Operators

YouTube videos are a great way to jazz up a blog post and provide interesting content to share on social media.  Here are a few search operators to help you find what you need amongst all the kitten videos!

[table id=7 /]

To search your own YouTube videos, use these operators.

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Chris Gilchrist



I thought I’d stick to Twitter for my selection as I use it a lot.

I have a column set up to catch mentions of my name or brand that don’t directly reference me in the Tweet. I include our short URL in there too so if I’ve shared a post and someone retweets it but strips my Twitter handle out I still catch it being shared in real time to thank them and interact.

So: OR hitreach OR “Hit Reach” OR “Chris Gilchrist”
Another favourite is using Twitter’s advanced search to keep an eye out for work opportunities.

Let’s say I want to look out for people who want the recommendation of a good wordpress developer.

We don’t want to get involved if there’s no money (-free) or if it’s to customise a plugin (-plugin). It would help if they were in London (near:London) and within 10 miles of the centre so we don’t have to travel far to meet them(within:10mi).

So: Recommend good WordPress -plugin -free near:London within:10mi

Download our search operators reference guide

We’ve put together a handy .pdf reference guide of our favourite search operators that you can download here: Search Operators Guide – Boom Online.

Have we missed any of your favourites?  Tell in the comments section below!

Looking for a digital marketing agency that can help you improve your SEO rankings and, audit and manage your social media marketing? Get in touch with us, we’re always happy to have a chat!

Boom Online

Boom Online

Boom was founded in 2010 as an eCommerce specialist digital marketing agency. Our specialism is in the home retail sector, where we've managed SEO, PPC and Digital PR for both household brands and local businesses.View Author posts

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