PPC is full of different terminology that can be tricky to get your head around, Ben explains what those metrics mean & why they matter for measuring your success.
| Cookie | Duration | Description |
|---|---|---|
| gdpr_status | 6 months 2 days | This cookie is set by the provider Media.net. This cookie is used to check the status whether the user has accepted the cookie consent box. It also helps in not showing the cookie consent box upon re-entry to the website. |
| JSESSIONID | session | Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests. |
| PHPSESSID | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. | |
| viewed_cookie_policy | 1 year | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| __adiCookieCheck | session | No description |
| _anon_id | 20 years | No description |
| _ga_JH5Q7M3QH5 | 2 years | No description |
| _gat_UA-5413109-2 | 1 minute | No description |
| _lfa | 2 years | This cookie is set by the provider Leadfeeder. This cookie is used for identifying the IP address of devices visiting the website. The cookie collects information such as IP addresses, time spent on website and page requests for the visits.This collected information is used for retargeting of multiple users routing from the same IP address. |
| adiErr | 5 minutes | No description |
| adiLP | 30 minutes | This cookie is used by the provider ResponseTap. This cookie is used for ensuring that no tracking errors occur when the visitor have multiple tabs open in the same browser. |
| adiS | 30 minutes | This cookie is set by the provider ResponseTap. This cookie contains an identifier which helps to track the visitors session. |
| adiV | 1 year | This cookie is used by the provider ResponseTap. This cookie is used for tracking the multiple visits made by the visitor from the same browser. |
| adiVi | 30 minutes | This cookie is used by the provider ResponseTap. This cookie is used for tracking the visitor's path while they are on the website. |
| AnalyticsSyncHistory | 1 month | No description |
| browser_session_id | No description | |
| CONSENT | 16 years 7 months 20 days 13 hours 13 minutes | No description |
| expiring_session_token | 20 minutes | No description |
| ig_putma | No description | |
| UID | 2 years | No description |
| UserMatchHistory | 1 month | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
| wfvt_1408356384 | 30 minutes | No description |
| wmc | 10 years | No description |
| Cookie | Duration | Description |
|---|---|---|
| _fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| bscookie | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
| fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
| NID | 6 months | This cookie is used to a profile based on user's interest and display personalized ads to the users. |
| test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
| iutk | 5 months 27 days | This cookie is used by Issuu analytic system. The cookies is used to gather information regarding visitor activity on Issuu products. |
| Cookie | Duration | Description |
|---|---|---|
| bcookie | 2 years | This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. |
| lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
| language | This cookie is used to store the language preference of the user. | |
| lidc | 1 day | This cookie is set by LinkedIn and used for routing. |
| Cookie | Duration | Description |
|---|---|---|
| _gat | 1 minute | This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites. |
| YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
