Rob McCordick

Rob McCordick

PPC Account Manager

PPC Account Management

I specialise in Google Search, Shopping, Display, Remarketing, Bing and Social platforms. Working closely with my clients from the research stage right through to implementation and beyond, I use these platforms to build and grow brands and product lines.

Strategy

I will work closely with you to formulate both the immediate as well as long term strategy based on your business goals, showing you a clear and transparent plan required to achieve this. I will take time and care to understand your business to make sure I deliver a seamless integration into your existing strategy.

Data Analysis

Finding trends, both positive and negative, are crucial to building a sustainable PPC campaign. I will be using my data analysis skills to deep dive into reports, ensuring that you are staying ahead of the competition in the areas that matter to your business goals.

Shopping Feed Optimisation

An outstanding shopping campaign has an outstanding feed behind it, which drives the right traffic to your site at the right time. I will ensure your shopping campaigns are excelling behind the scenes so that your strategy can achieve the sales it deserves.

About Me

I’m heavily focused on being creative and hands on in my day to day life. I’ve been playing guitar and piano for the last 26 years. I’m also a keen photographer, especially when it comes to traditional practices of 35mm and medium format film. 

I’ve been working in PPC for the last 7 years, leading on strategy development and running a wide range of campaigns from startup, to global businesses. I am completely data driven in my campaign strategy and optimisation, providing my clients with the trust and knowledge that their account is in the right hands.

Having worked in such a wide range of industries, I still to this day love the feeling of growing a campaign and reporting on the success back to the client. 

Skills & Experience

  • PPC Account AuditStrategy & Planning
  • PPC Campaign Creation
  • Keyword Research
  • Remarketing
  • Shopping Feed Setup & Optimisation
  • Social Campaigns Setup & Optimise
  • Analytics