Helen Halfpenny

Helen Halfpenny

Digital Marketing Client Manager

On-Page SEO

I’ll audit your site and research your market, competitors and customers to find the right keywords to target. Then I’ll help you use these to optimise your pages, from title tags to on-page copy, to drive those sales and leads.

Technical SEO

I’ll get to the bottom of any technical issues that are getting in the way of your rankings, and recommend improvements. I’ll make any changes where I can, and where I can’t I will work with your developers to make sure that they know what needs to be done.

UX

I’ll get to the bottom of any technical issues that are getting in the way of your rankings, and recommend improvements. I’ll make any changes where I can, and where I can’t I will work with your developers to make sure that they know what needs to be done.

About Me

I’ve been working in digital marketing for over a decade now, both agency-side and in-house. Over the years, I’ve managed the SEO, PPC, email and affiliate campaigns for a major UK retailer, and the SEO, CRO and ongoing website updates for a well-known ISP. Agency side, I have run successful SEO and email campaigns for large high-street retailers, as well as for smaller local businesses. It’s fair to say that I have a broad range of experience in marketing, but SEO is where my heart truly lies!

I have a toddler, so when I’m not working, you’ll find me up to my ears in Hey Duggee and Moana, or enjoying walks and days out around the Peak District with my family. If there’s a pub that serves good food and a decent pint of real ale along the way, so much the better! I also volunteer at Oxfam on a regular basis, and when I get the chance (i.e. not that often nowadays), I love nothing better than sticking my head in a book.

Skills & Experience

  • 10+ years in the industry
  • Experience working both in-house and agency-side
  • BA (Hons) in French and German
  • MA in Translation and Interpreting Studies
  • Proven project management skills
  • On-page optimisation
  • Copywriting
  • Technical SEO
  • Local SEO
  • Outreach & linkbuilding