Hi, I’m Helen Halfpenny,

Digital Marketing Client Manager

at Boom.

On-Page SEO

I’ll audit your site and research your market, competitors and customers to find the right keywords to target. Then I’ll help you use these to optimise your pages, from title tags to on-page copy, to drive those sales and leads.

Technical SEO

I’ll get to the bottom of any technical issues that are getting in the way of your rankings, and recommend improvements. I’ll make any changes where I can, and where I can’t I will work with your developers to make sure that they know what needs to be done.


It’s all about usability, so if you’ve got any problems that are making your site hard to use and stopping your users converting, I can help. I’ll help you pinpoint the issues, looking at where your customers are dropping out, and I’ll recommend things you can do to make them stay and convert.

Content Marketing

All websites need good content, be that product pages, videos, blog posts or interactive pieces. I’ll make sure that your content informs, engages and entertains, whilst also promoting it in the right channels to get you those all-important links.

About me
My Experience

I’ve been working in digital marketing since 2010, when I moved to Nottingham. I started agency-side, looking after both SEO and PPC clients from all areas of industry before moving in-house for a major retailer, where I looked after SEO, PPC, affiliates, retargeting and content.

From there I stayed in-house but moved into telecoms, managing the SEO, CRO and ongoing website updates for a well-known ISP before deciding that SEO was where my heart really lay and making the move to Boom, where I manage the accounts for several SEO clients.

I love words and language, so I enjoy the fact that SEO allows me to bring that into how everything comes together on the web. From figuring out what users are searching for, to how phrases and concepts relate to each other, to writing the perfect blog post… I find it all fascinating!

My Interests

Outside of work, I keep pretty busy. I volunteer at Oxfam every week, which I have been doing since 2010, and which has allowed me to pick up some amazing bargains over the years (M&S vintage leather jacket for £12 – yes please!). Other than that I can usually be found with my head in a book, or watching all the things on Netflix.

Through making the invitations and place cards for my wedding, I’ve recently discovered a love of hand lettering, though at the moment I’m definitely an enthusiastic amateur and mainly stalking the experts on Instagram!

I’m also a fan of real ale and can often be spotted in a pub with my husband (sometimes after a walk in the Peaks, mostly with no prior exercise), working my way through their beers and probably most of their food too!

Why I’m Qualified
My Credentials
  • 8 years’ digital marketing experience
  • Experience working both in-house and agency-side
  • BA (Hons) in French and German – University of Manchester
  • MA in Translation and Interpreting Studies – University of Manchester
  • Proven growth in organic traffic and sales in many different industries

Why I’m Qualified
My Expertise
  • On-page SEO
  • Technical SEO
  • Copywriting
  • Analytics
  • Website audits
  • UX
  • Strategy & planning