Search Engine Optimisation

We have spent years perfecting the art of search engine optimisation (SEO). It’s not rocket science, but it certainly takes a lot of time to achieve good ranking for competitive keywords and there are a lot of blind alleys you can go down, with SEO firms wasting your valuable time and money.

We take a pretty simple, logical approach to the subject. Firstly, your website needs to be “search engine friendly”, meaning that the technology used to build it makes it easy for search engine spiders to do their job – getting the content and following the links from your web pages. After all, if the search engine can’t see your page properly, what chance is there that it will put that page in a search result? We provide a thorough technical audit and a set of recommendations to improve your site’s “crawlability”. If you need help implementing those recommendations, we can manage that for you too and we’re happy to work with web developers on these issues (as long as they don’t mind working with an SEO firm!)

Meanwhile, we need to be thinking about your keywords – the phrases that people are actually using when searching for businesses like yours. It is far too dangerous to make assumptions about this – the wrong choices can mean very few visitors either because people are using different search terms, or the competition is so strong that you can’t get on to the first page of search results. Research suggests that less than 1% of searches results in a visit to a website listed on the second page of Google’s search results! So, unlike many an SEO firm, we take a methodical, data-driven approach to keyword research (we even built our own tool for it) and provide you with a solid list of keywords that represent genuine opportunities for a good return on your investment in SEO.

“When I first started working with Boom the only traffic to my site was from existing customers. Now, my site is top for many of my keywords and around 75% of traffic to my site is from organic search engine results.”
Jenny Gunning, Ironbridge Fine Arts & Framing

Once we have agreed on the keyword targets, we map these to the pages on your website. If there isn’t a suitable page, we’ll point it out and help you write and add new pages. New or existing, your pages will need to be optimised, by using the keywords in certain places in the web page and ensuring that the textual content appears sufficiently “on topic”, a concept often referred to as keyword density (although it’s a little more complex than that these days). We will undertake the on-page optimisation process for you, whether you have a content management system or via FTP for static HTML sites – although we are an SEO firm, we have a lot of technical knowledge about building websites too. Alternatively, we will work with your web developer or web team to provide them with the raw materials they will need.

Whilst not essential for SEO, regular updates and additions to your website can really help the search engines understand that your site is a useful, up to date and growing resource of information on your topic (i.e. your keywords). We can help with this by adding a blog to your site (remember we’re not just an SEO firm, we can handle web development too!), which is a great, easy and low-cost way of providing a platform for regular new content, without cluttering your main website navigation. Alternatively, you might consider an Articles or Resources section for your site. Either way, we can also help with the content – we have copywriters who are capable of writing good quality articles and blog posts on just about any subject, whilst retaining key SEO elements.

The final piece of the jigsaw (and by far the biggest!) is getting other websites to link to yours. Some estimates place the importance of this factor as high as 70% of Google’s algorithm (the scoring mechanism used to sort a search result), because Google places more emphasis on what other people say about your site than on its content. Link building is a vital element for any SEO firm and we pride ourselves on generating ethical, relevant links for your website that we have proven push our clients’ websites up the search results for their chosen keywords. There are a range of tactics for link building, from the quick and easy (but often also low impact) to activities that take hours or even days, but may generate very high quality links. We employ a range of these tactics to suit your budget and keyword priorities, so whatever your sector, we can create a link building campaign that delivers results.

Talk to us today to discuss what our SEO firm can do for you, from independent advice to a full-blown organic search campaign.