Gozde Kar

Title: Online Marketing Executive
Specialist Area: PR and SEO
Gozde is a BA (Hons) Business Management and Marketing graduate with a love of the internet and social media. Previous roles include Marketing Assistant and Account Assistant.
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Skype: gozde-boom
Bragging Rights: Ate 12 Krispy Kreme doughnuts in one sitting
On My Bucket List: Travel The Far East
My Favourite Cake: Strawberry Gateau

Lessons Learned: Marketing a Charity Event

Most valuable lessons I learned whilst marketing a small charity’s yearly event.

Hashtags in #Marketing

Whether we’re tweeting, posting pictures on Instagram, or even in status’ on Facebook and updates on Google+ we just can’t escape the hashtag! Today Gozde talks you through some of the best, and worst, examples of hashtags in marketing and offers tips and advice for avoiding hashtag fails!

Marketing 101: Segmentation Basics

If you want to find out about the fundamental marketing strategy that is segmentation then read on!

Marketing 101: Niche Marketing vs Mass Marketing

Our Marketing 101 series continues with a comparison of the two marketing techniques: niche and mass marketing. Gozde Kar outlines what they are and companies who have found success with these techniques.

Marketing 101: Porter’s 5 Forces

An explanation of the simple yet effective Porter’s 5 forces marketing model which is particularly helpful in the planning process.

Penguin 2.0 Roundup

A run down of all the stories, news, and opinions about the much anticipated Penguin 2.0 algorithm update. Read on to get an insight into Google’s latest shake up of the SERPs.

Marketing 101: SWOT Analysis

An explanation of one of the most used and famous marketing models ‘SWOT Analysis’.

BrightonSEO Conference

Tips gathered from some of the best talks of the BrightonSEO conference.

Marketing 101: The Marketing Mix Model

Discussing the uses of the marketing mix model and how it could be used by individuals to help their business.

Marketing 101: Market Research Areas

How to use market research to gain a deeper understanding of your customers and market.