Most valuable lessons I learned whilst marketing a small charity’s yearly event.
Whether we’re tweeting, posting pictures on Instagram, or even in status’ on Facebook and updates on Google+ we just can’t escape the hashtag! Today Gozde talks you through some of the best, and worst, examples of hashtags in marketing and offers tips and advice for avoiding hashtag fails!
If you want to find out about the fundamental marketing strategy that is segmentation then read on!
Our Marketing 101 series continues with a comparison of the two marketing techniques: niche and mass marketing. Gozde Kar outlines what they are and companies who have found success with these techniques.
An explanation of the simple yet effective Porter’s 5 forces marketing model which is particularly helpful in the planning process.
A run down of all the stories, news, and opinions about the much anticipated Penguin 2.0 algorithm update. Read on to get an insight into Google’s latest shake up of the SERPs.
An explanation of one of the most used and famous marketing models ‘SWOT Analysis’.
Tips gathered from some of the best talks of the BrightonSEO conference.
Discussing the uses of the marketing mix model and how it could be used by individuals to help their business.
How to use market research to gain a deeper understanding of your customers and market.