If you’ve had a look at our link acquisition page, you’ll know that links are at the very core of what we do here at Boom. They’re the lifeblood of digital marketing, and ethical link building can boost your site’s performance in a seriously impressive manner. However, there are agencies who dabble in less savoury link-building methods.
Whilst these might raise your visibility in the short term, Google’s algorithm is one smart cookie and can identify unnatural link patterns more easily than ever before; often resulting in a penalisation which leads to a decrease in visibility, reduced traffic and a decline in revenue and rankings.
Typically, trustworthy sites link to other similarly reliable sources. If you want your website to be considered dependable, then you’ll need the links to prove it.
Every client requires a different approach to link cleansing. First of all, we need to analyse your backlink profile in order to get a feel for the situation. Once we know where we stand we’ll devise a suitable plan of attack.
Quite simply though, link cleansing is the process of systematically and thoroughly analysing inbound links directed at your site. We use a number of metrics (including actually visiting the sites that link to yours) to work out the value of each link and then progress to remove any which we believe could be damaging your sites reputation and authority. Of course, it’s a little more complex than that but we’re always happy to share our working process so you can see exactly what goes in to our deep cleaning process.
If you’ve inherited a site and aren’t sure what it’s history is, have been involved in less-than-ethical link building in the past, or simply want to prune your existing backlink profile in preparation for a more strategic approach, our team has the knowledge and expertise to help you achieve your objectives.