Shopping ads use information about your products to reach customers when they’re actively looking to buy. Google Shopping and Amazon Ads are two of the best-known platforms, but there are others available.
Instead of targeting specific keywords, shopping ads match your products to people’s searches. That means that you can easily reach a wide audience – from people in the early stages of research, right through to people who know exactly what they want and are ready to buy.
Shopping ads show potential customers the name of your product, the price and images to entice them to buy what you’re selling. This information comes from a product feed that you provide – the more detailed and descriptive you can be with your data, the more likely your ads will be shown to the right people.
Successful shopping ads use optimised product feeds, clever campaign structures and focused bidding strategies to match your products to your target market.
There is no one size fits all solution to building the best shopping ads, but there are tried and tested tactics that we know work:
– We work with you to build an optimised product feed, this may include working with your developers to ensure that your data is consistently fresh, accurate and detailed.
– We create campaign structures that allow us to bid higher on more profitable search terms, so that your ads are more likely to show when people are ready to buy.
– We prioritise your most profitable and best performing products using analytics along with information from you.
– We regularly review all aspects of your shopping campaigns, searching for new opportunities to explore and excluding poor performing elements.
At all times our focus is on your bottom line: we work to craft campaigns that will deliver the best possible return, making you the most money from your investment.
Whether setting up a new account or improving and optimising an existing one, our staff provide clear, concise guidance without the jargon. Contact us today or give us a call on 0845 474 0947 to find out about the benefits of combining your knowledge of your business with our knowledge of paid search.