The prevalence of pay per click advertising is one of the main reasons Google is amongst the ten most profitable corporations on the planet
Without a paid search element to your marketing, consumers and clients will struggle to find your product or service. However, costs can quickly mount up, with clicks on the most lucrative search terms priced in pounds rather than pennies.
We can help ensure that limited budgets are used effectively, by targeting spend in the areas which provide the best returns to your business.
Keyword and Search Term Analysis:
Unlike traditional advertising, pay per click ads can be highly targeted. By blocking irrelevant searches and bidding on just the keywords which are most relevant to your audience’s needs, we can reduce wasted ad spend.
Ad and Ad Extension Creation and Testing:
Getting your ad onto the search results page is only half the battle. By testing out different ads, we can find out what appeals to your clients and customers, and optimise ad text appropriately. In addition, if you don’t know your call extensions from your callouts, or your sitelinks from your structured snippets, we can guide you through the ever expanding world of ad extensions to maximise your ad’s presence on screen.
Bids and Budgets Management:
Google, Bing and other PPC platforms work by auctioning search queries to the highest bidder. Finding relative bargains in these auctions is one the fundamental skills our PPC team has to offer. Effective bid and budget management will, over time, redistribute your budget towards the areas where it’s most productive.
Many newcomers to AdWords and Bing Ads begin by showing their ads to all the people searching for a given term, all the time. We can use your data to target ads at the times, places, demographic groups and device types which offer you the best returns. We can also target ads specifically at people who’ve already visited, or shown an interest in your website
Whether setting up a new account or improving and optimising an existing one, our staff provide clear, concise guidance without the jargon. Contact us today or give us a call on 0845 474 0947 to find out about the benefits of combining your knowledge of your business with our knowledge of paid search.