Pay Per Click Training

We can help ensure that limited budgets are used effectively, by targeting spend in the areas which provide the best returns to your business.

We can help you gain the skills and insights you need to look after your own paid search marketing campaigns with tailored Pay Per Click training.

What’s It All About?

While many of our clients prefer to let our PPC team handle their account management in full, this isn’t be the right options for everyone.

While many of our clients prefer to let our PPC team handle their account management in full, this isn’t be the right options for everyone.

Others, particularly those with smaller monthly budgets, may not be able justify the cost of a full monthly management contract.

How Do We Do It?

Our Paid Search team has many years of industry experience between them, and as a Google Premier Partner you can be sure that we’re fully up to date with changes in the AdWords platform. We offer flexible, fully personalised training sessions, both to groups and individuals. We’re happy to come to you, or to host you at our Nottingham office near Junction 25 of the M1. Whether you’re entirely new to search engine marketing, or have been managing your own account for months or years, we can guide you through:

  • Setting up and structuring campaigns, ad groups and keywords.
  • Writing effective ad copy and testing ads.
  • Quality scores and the Adwords auction process.
  • Setting up and optimising a Shopping feed in Google Merchant Centre.
  • Keyword match types and bid stacking.
  • Search query reviews and negative keywords.
  • Setting up and managing remarketing lists and display campaigns.
  • Adjusting bids and budgets to optimise return on ad spend.
  • Managing bid modifiers.

The knowledge and skills needed for the day-to-day running of a PPC account may sometimes prove insufficient. If, for example, you need to radically change your account structure, set up a new Google Shopping feed, or if you’re struggling to keep up with Google’s constant stream of innovative features, it could be time to call in the experts.

Whatever the issues you need assistance with, we offer one-off or ongoing ad hoc support to your PPC account manager. Do get in touch to find out more about how we can help.

How Can We Help You?

Whether setting up a new account or improving and optimising an existing one, our staff provide clear, concise guidance without the jargon. Contact us today or give us a call on 0845 474 0947 to find out about the benefits of combining your knowledge of your business with our knowledge of paid search.