Display ads feature on websites across the internet so that you can reach potential customers when they aren’t directly searching for your services.
Unlike paid search you don’t have to rely on just words to convey your message and capture your audience. Display ads can feature images, product catalogues, rich media and more – giving you multiple ways to engage new or returning customers with your brand.
There are multiple display advertising platforms available to help you connect with your target market. Google Display Network may be the most well-known to those who already have some experience with PPC advertising, but they are just one option. By moving past the familiar and trying new platforms, you can reach a wider market, and we have the experience to help.
Successful display advertising reaches the people most likely to become lifelong customers by showing targeted audiences compelling ad creative.
There are multiple ways to build successful audiences depending on your goals and your chosen ad platform:
We continually experiment with new ways of putting together the perfect audience and refining the current lists to find your perfect customer.
Our in-house design team work with you to create the adverts that will promote you in the best possible light. We will work within your brand guidelines to ensure that your ads are not only engaging, but also stay true to your brand vision. We test out multiple ad creatives to find the ads that really strike the right chord with your customers.
We use analytics data and insight from you on the length of your buying cycle to determine the best time to show your ads. As with everything in the world of online advertising, we test out different timings to ensure that your ads remain engaging and fresh in your audience’s eyes.
Whether setting up a new account or improving and optimising an existing one, our staff provide clear, concise guidance without the jargon. Contact us today or give us a call on 0845 474 0947 to find out about the benefits of combining your knowledge of your business with our knowledge of paid search.