As we approach the end of what has been a very challenging year, we’re serving up the latest knowledge from the ever-shifting world of digital marketing, a little bit of actionable advice for your own websites and some life-changing insights from Boom’s very own Wayne Barker. Here’s what’s in store:
Watch the Recording:
Principal Consultant, Boom
What’s New in Google & Search?
Ian once again provides us with all the latest and juiciest Google updates, including information on the refreshed disavow tool, hints of another core update and a look at the Google page experience update.
Director – Conversion Rate Optimisation, Merkle
Convert Hard Earned Traffic with CRO
Investing in paid media will bring the traffic, but won’t necessarily convert them into customers. Shahina explains the power of CRO and how it can help you get more conversions from your hard earned traffic. Learn how to use CRO strategies to create relevant experiences post-click to drive conversions, resulting in higher conversion rates, lower CPAs and increased overall revenue.
Director of Online Marketing, Boom
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullsh*t By The Horns
In the words of a terrible Instagram quote: “Everything you’ve ever wanted is on the other side of fear”. Just don’t mention the fire…