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GeoSLAM Case Study

Supporting an Innovative Business with Digital Growth

Discover how Boom Online helps GeoSLAM target its specialist market via digital channels. 

The Client

GeoSLAM is a global market leader in 3D geospatial technology systems. With a series of state-of-the-art mobile LiDAR scanners available to suit a variety of industries, their technology is leading the shift to a more flexible approach to capturing point cloud data. 

Handheld Laser Scanning a building

The Challenge

Growth, awareness and a refresh

GeoSLAM wanted support with their WordPress site, they found their current theme very limited and were looking to give the website a bit of a refresh. They also wanted to utilise SEO and PPC expertise to help optimise their website and content further. 

Samantha Cone, their Digital Marketing Manager said:

We were recommended Boom and they ticked all the boxes of the services we require. We also love that they are a local agency being based in Nottingham like GeoSLAM. They provided us with an in-depth proposal and made some recommendations that we were keen to implement.

With all this in mind we work toward the following aims:

  • Facilitating client growth via digital marketing in a niche market. 
  • Raising awareness of the GeoSLAM brand in relevant industries.
  • Improving website design and user experience to support goal conversions.


What We Did

Working across a range of digital marketing services, we have developed strategies and targeting to maximise GeoSLAM’s online opportunities. 


  • We worked with GeoSLAM to implement a new WordPress theme which gave them much more flexibility in terms of how they could edit the website and add more features.
  • We provided a more flexible layout and toolset that allowed GeoSLAM to showcase their new products and ranges faster and better than ever before.
  • We improved core web vitals and page speed metrics. 
  • We continue to design and develop new website areas to support the needs of their growing business.
GeoSLAM web design on mobile


  • We refined their strategy through keyword research, shifting the focus to core products and industries.
  • We completed a content audit and adapted their digital content strategy to maximise organic search opportunities.
  • We carried out a full technical SEO audit and delivered technical SEO support for the new website launch.
  • We carry out regular SEO-focused copywriting and on-page optimisation to support keyword and content strategy.
  • We provide international SEO consultancy & support.
  • We work together on creative solutions for content marketing and link acquisition, maintaining market relevance in this specific niche.


  • We focus on increasing leads from their product hardware range. 
  • We work to protect their brand name from global competition.

The Results

11% year-on-year increase in overall website sessions.

20% year-on-year increase in overall website goal completions.

Through a focused approach to digital marketing, we’re driving more qualified sessions that are converting well. The results focus on growing the business where it matters, rather than inflating vanity metrics that don’t impact the bottom line. This is particularly important with a niche company that has such a specific target audience because conversions only follow if the right audience is reached. 

Boom are a great agency to work with, they’re always super helpful and have taken the time to understand our business and what we do. We utilise their expertise for a number of services, and we’ve been really pleased with the results and outcomes.  

GeoSLAM logo

Samantha Cone, Digital Marketing Manager


Looking Ahead

We continue to support GeoSLAM’s growth into new markets and new product launches with digital marketing, content and website development. There’s always a lot going on in this innovative business and it’s a pleasure to assist their growth through digital marketing.

GeoSLAM logo



  • Facilitate client growth
  • Raise brand awareness
  • Improve the website design

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