Winning at eCommerce
Tuesday 30th January 2018, 9am – 12:30pm
The Nottingham Belfry Hotel
Mellors Way, Nottingham, NG8 6PY
We’re delighted to present our next installment of the Winning At eCommerce events, supported by Google. This time round, we have the latest news and trends from Google, insights into your customer data from GI Insight, an exploration of the customer journey and conversion optimisation from Shoe Zone and live SEO audits with Q&A from Boom.
As ever, we’re aiming to give you practical advice and access to experts to help improve your eCommerce site’s performance, wth real-world examples of success (or not!) for reference.
James will investigate the changing seasonality in purchasing behaviour, the importance of solid attribution to eCommerce and how machine learning is contributing to solving these issues.
Change is always good but when it comes to eCommerce websites any change you make to the customer journey can have dramatic effects. Split testing and user experience testing are important tools to understand user behaviour and interactions with your site. Small changes can reap big rewards and plug the holes driving Conversion.
Who are you best and worst customers, what are you best sellers and what encourages customers to come back?
You may think you know the answers to these questions, but you’ll be surprised at what can be uncovered from a deep dive into your data. Ian will share insights and success stories and give tips on how you can get your customers to spend more and spend more often.
He’ll also take you through multi-channel attribution to help you understand the true performance offline and online marketing activity.
Ian will demonstrate key elements of technical SEO audits for eCommerce sites, explaining how to address common issues and will then take requests from the audience to audit and investigate issues with their own websites!
You are welcome to request inclusion in the live audit session in advance.