What Boom Have Been Reading: September 2013 Edition

In September, we witnessed the slow and painful death of the Great British Summer Time, our wonderful Head of PPC, Katie, got married (CONGRATULATIONS!) and we all banged our heads against our desks as Google decided to make (not provided) king of the keywords. One thing that hasn’t changed? The Boom team have still been reading lots of useful articles, and because we like sharing (not cake) we’ve each chosen our favourite read from the month and pulled them together in one place for you to browse at your leisure! Enjoy…

From Benedicte:

Three Essential Tips for Spying on PPC Competition by Cassie Oumedian (@cass_oumedian)

Having a strategy and analysing the competition is vital to stay ahead of the game. Like this blog post by Cassie explains, using tools and drawing up a plan is the best step forward!

From Alison:

Positive Thinking in Outreach: How a Rejection Can be the Start of a Conversation a guest blog post by Gisele Navarro Mendez (@GiseleNMendez)

“You can’t always get what you want. But if you try sometimes, you just might find you get what you need” – some Rolling Stones wisdom that forms the backbone of this great guest post.  Gisele takes a refreshingly positive look at how blogger rejection is only the start of the conversation. With a little creativity, positivity and some flexibility you can turn a ‘no’ into an opportunity.

From Ian: 

FAQ: All About the New Google Hummingbird Algorithm by Danny Sullivan (@dannysullivan)

A good overview of Google’s new Hummingbird algorithm that avoids too much tech talk (“entity search” anyone?) and how it (should) improve the quality of search results. Personally I haven’t seen a great change and I suspect it has had a greater effect on informational rather than commercial type search results.

From Amy E:

30 Helpful Lessons Learned Attending Conferences by Amanda Nelson (@amandalnelson)

This is a short but sweet post giving some great tips to remember for making the most out of conferences.

From Gozde:

People Don’t Like to Read by Anna Rydne (@CoSkills)

Anna is great, I love all of her articles but this one is particularly great because I hate reading long things. The tl;dr abbreviation is something I’ll definitely be using.

From Wayne:

How Many Everyday Objects Would it Take to… by Andrew Steinacher

Wolfram|Alpha has been around for years now – essentially on a mission to make the world’s knowledge computable. This is all well and good but it’s all about maths isn’t it, Wayne? Well no and this post caught my eye the other day. One of their interns has been working on functionality to solve such problems as “About how many ping pong balls could fit in a Boeing 747?”. Now if you are creating content that you want to make a little bit different why wouldn’t you want to know things like this. Genius. Have fun!

From Alex:

Facebook Personalities: Whom are You Marketing to? by Janette Speyer (@websuccess)

This is a fantastic article on how to market to different personalities on Facebook. By working out what category your potential audience is in you can adjust your marketing plan accordingly and therefore not waste energy in the wrong areas. Simple, elegant points that we could all follow to improve our marketing.

From Lauren:

7 Top Magical Marketing Tactics Learned from Harry Potter by Tatiana Liubarets

Magic and content marketing, what more do you want? In all seriousness though, this article does offer some really great tips to take note of. The references to Harry Potter just make it even more enjoyable to read!

From Amy F:

Blogger Outreach – What Do They Think About SEOs? by David Sottimano (@dsottimano)

Useful statistics considering how guest blogging seems to be changing (i.e. becoming harder). Interesting to see how few guest post pitches this sample of bloggers actually receive (most get 1 or 0 a week), and that many take it as a complement when they get sent pitches. It would be handy to see something like this for a much bigger sample of bloggers, or for more bloggers in different niches (most of these were from the parenting/food niche).

From Katie:

Easel.ly – A Tool for Creating and Sharing Visual Ideas Online

Some of you have probably heard of/used Easel.ly, but for those of you that haven’t, it’s a free online tool for building your own infographics. I used it for the first time this month, and I’ve got to say I’m impressed by how easy it is to use and the quality of the infographics it can produce. Ultimately I don’t think the results are equal to those produced by a really great designer, but if you’ve got an eye for design you can make something that looks professional.

Have you read anything that you’d like to share with us? We’re always on the lookout for more interesting things to read, so let us know in the comments below if there’s something you’ve read in September that’s worth taking a look at.

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