What Boom Have Been Reading: October 2016 Edition
October has been a busy month here at Boom, we were pleased to see so many of you at our ‘Winning at Ecommerce’ event which was a great success. You might have noticed something different about us too…that’s right, the talented Boom team have been working hard on our new branding and website and we couldn’t be happier with the results.
Despite all this we’ve still been keeping up to date with the latest digital marketing news. Read on for our favourite articles covering technical SEO, Penguin recovery, content results and much more.
by Mike King (@ipullrank)
Mike has been giving a talk based around a lot of the stuff covered in this post around the world for most of the year. After some odd articles that give some terrible advice it’s great to see SEO covered in such detail.
Mike also linked out to a load of great articles and guides in that article as well – if you haven’t caught some them they are worth checking out.
- Progressive Web App SEO by Pete Wailes (@petewailes)
- Ranking #0: SEO for Answers by Dr Pete (@dr_pete)
- How To Scrape Every Single Page On The Web by Mike King (@iPullRank)
- How Google May Identify and Rank Attributes of Entities by Bill Slawski (@bill_slawski)
- More than Keywords: 7 Concepts of Advanced On-Page SEO by Cyrus Shephard (@CyrusShepard)
- Improve internal linking for SEO: Calculate Internal PageRank by Paul Shapiro (@fighto)
- Microdata, JSON-LD & Schema.org Rich Snippets – Everything you need to know by Builtvisibile (@Builtvisible)
- How I Sped Up My Site 68.35% With One Line Of Code by Mike King (@iPullRank)
by Hélio Vogas (@heliovogas)
I’m attending a conference myself in a few days, so actually being able to action some of it in a timely fashion for once would be excellent!
Knowledge is only power if you use it.
by Fili Wiese (@filiwiese)
Okay, this may be a little bit of a fraudulent claim as I haven’t actually finished reading this yet. It’s an absolute behemoth of a resource which looks at absolutely everything you could ever want to know (and probably slightly more than you need to know) about moving from HTTP to HTTPS.
by Marie Haynes (@Marie_Haynes)
What happened with Penguin 4.0? Things were quiet for a while, but in early October some websites started to see some changes. Take a look at these really interesting case studies showing Penguin recovery.
by Nikki Gilliland
Black Friday isn’t far away. Whilst email is usually the primary sales driver, search is a close second. So how are UK retailers making the most of this opportunity? Take a look at how they’re optimising landing pages to make the most of organic search opportunities.
by Etsy Engineering (@CodeAsCraft)
I think it’s extremely interesting when a huge e-commerce business like Etsy is willing to share their experiments with SEO, and this article has some great analysis about optimising and testing their title tags at scale.
by Ian Lurie (@portentint)
Ideas can come from anywhere, but it gets more difficult if the product your client sells is, well… how do I put this, boring? You can spend hours in vain trying to find a way to shoehorn your client’s product into an idea and at the end simply hate the result. Luckily, with a bit of creative thinking and a few awesome tools, you’ll get miles closer to successful and engaging content.