What Boom Have Been Reading: May 2017 Edition
Here at Boom, we’ve been enjoying the brighter weather that May has provided. With ice-creams aplenty to keep us on task, we’ve been working our way through useful and insightful articles to see what digital marketing delights we could find for you.
This month we’ve enjoyed plenty of varied content as always, and below you’ll find our best picks. Settle down for a good read, there’s always time to learn something new!
by Julie Joyce (@juliejoyce)
The lady with the finest music taste in SEO waxes lyrical on why you need to be likeable to win more links. At the end of the day being yourself and not being a douche gets you some of the way there. Julie covers several ways you can be a better human.
by Dave Trott (@davetrott)
The veteran ad man looks at why artists cover up dull work with superfluous language. Take that concept and apply to digital marketing and you can see why people get caught up in terrible SEO contracts or why digital marketing companies that don’t deliver can get away with it. Simple language can and does make a difference, and simple doesn’t have to mean dumbing it down 😉
by Dr Pete (@dr_pete)
Sometimes you need people to go out and do stuff by hand. You need someone who can be bothered. Someone seeking out answers (see what I did there?). Dr Pete did it for us. Now we don’t have to. Not that we would anyway.
by Charles Chu (@mmeditations)
“Research is addictive, because it rewards us with the false impression of making progress. Finding something interesting isn’t the same as knowing something and being able to work with it. I call this the Collector’s Fallacy.”
Read it and make sure you aren’t substituting the wrong things for real work.
Charles has written some other things that you may be interested in as well:
Each month we’re all given a little bit of time for personal projects and self-supported learning. I’ve been using this time to try and learn a little about coding with Codecademy. Their free HTML and CSS course is interactive and walks you through the basics step-by-step. It’s enough to get a grasp on the basics, and perfect for my current needs, but if you want to dig a little deeper, you can upgrade to pro.
by Ali Mese @meseali
If I was smart, I would have saved this and just posted one of the free tools for my round-up every month for the next… 33 years. Anyway, I decided not to do that – so here you have it! A huge round-up of over 400 free tools and resources covering everything from business to marketing, design and code, and productivity and learning.
My personal favourites include the free design resources which include a tonne of creative commons images…
by Sherry Bonelli (@sherrybonelli)
It’s been a while since I’ve had the opportunity to work on any video optimisation, so this post by Sherry is a helpful reminder on how to research and optimise for YouTube. This, coupled with an update on how important video marketing is today makes a useful and current read if you’re thinking about getting started.
by Catherine Russo
This is a simple guide on how to market to the different generations. From what to focus on in your content to how long your videos should be. Very interesting read.
Useful Design Tools for Non-Designers
Giving the non-designers at Boom the power to create their own engaging images for their clients social media is often a mixed blessing. Sure it saves me (the designer) time but often the results aren’t as professional as they’d like – and I’m not knocking our team; for a long time, it’s been the tools that are to blame: restrictive, jargon-filled, buggy and so on.
So when I found that Canva had added a bunch of new features to their free version I sent a few of our non-design guys over to try it out. They were all impressed at how quickly and easily they could create professional quality designs for their clients. Give it a go.
Another site I use regularly for free (and decent) stock photos is Pexels. Until recently, I hadn’t noticed you can sign up and store your ‘liked’ photos to your account. Again, for the non-designers, this gave our team a place where they could store stock photos relevant to their clients. For the designers amongst you, there is a pretty nifty photoshop plugin.
by Suzanne Scacca (@SEScacca)
We spend a lot of time making sure our websites are optimised for things like speed and SEO, but do we spend enough time thinking through how our sites will be used by it’s target audience?
This article will give you a good primer in designing for different age groups, to try and help you achieve what you set out to do.