What Boom Have Been Reading March 2017 Edition
During March the Boom team have been reading some varied and interesting articles that we’re sure you’ll enjoy. No matter what aspect of digital marketing you’re involved in, whether it’s PPC, SEO, digital design, development, social media or content creation there’s something here to catch your eye.
Grab a cuppa and take a few minutes out of your day to read about link building strategies, using Twitter to drive blog traffic, working with influencers, content audits, humanising design, Google exact match and much more. Enjoy!
by Patrick Hathaway (@hathawayP)
So this is just like, well okay, nodes, your site, okay just wait until you get to play.
by Simon Thompson (@simon_jthompson)
We all know that the search results can be an exciting place to live and these visualisations just look cool. Also handy when you need to show people how up and down everything is.
by Ross Hudgens (@RossHudgens)
Or “how good link building that is run alongside a good onsite SEO strategy actually works”. Some great slides from Ross:
by Dan Sharp (@screamingfrog)
Does what it says on the tin!
by Benjamin Bannister (@mrbenbannister)
If you missed all the hubbub surrounding this year’s Academy Awards, where have you been? For the first time in the Oscars 88-year history, the wrong winner was declared. In this article, Benjamin points out that this could have all been avoided if the typography was on point. He’s mocked up some alternative winner cards to illustrate just how important typography is and how much of a difference it can make.
curated by Bobby Solomon of The Fox is Black (@thefoxisblack)
We spend around 8 hours a day looking at our monitors, so why not make them a little more interesting? Whilst the Desktop Wallpaper Project hasn’t been updated since late 2014, it’s still a goldmine of beautifully designed wallpapers by talented creatives from all of the world. Check it out!
by Melanie Pinola (@melaniepinola)
Love having things organised? Then you’ll love Trello. At Boom we use it to organise everything from content production to site launches and technical checks, but it doesn’t stop there. In this article, Melanie shares 17+ ways that you can use Trello for every facet of your life.
I love learning about the psychological factors that drive online purchasing and this article covers some small tweaks that anyone can apply to their business to increase their results. Why not give them a try?
by Tereza Litsa (@terezalitsa)
Some useful and actionable tips for anyone creating content today. It’s important to remember that the average human attention span is just 8 seconds, so helping readers to engage with your content quickly and simply is key to success.
by Andrew Pickering (@AndrewAndPete)
Twitter is usually the busiest social media platform. Unlike Facebook, you probably post several times a day and depending on the size of your audience, a lot of people interact with those posts. Andrew talks about how to drive them to visit your blog as well as interacting with your tweets.
by Cyndi Knapic (@CyndiC02)
You can scroll through your Facebook feed and guaranteed you’d find a few videos, a study shows that people gaze 5x longer at videos than they do at static content. However could you post any old video up and the results be the same? Cyndi explains a simple strategy to create Facebook videos that stand out.