What Boom Have Been Reading March 2017 Edition

Glasses resting on a page

During March the Boom team have been reading some varied and interesting articles that we’re sure you’ll enjoy. No matter what aspect of digital marketing you’re involved in, whether it’s PPC, SEO, digital design, development, social media or content creation there’s something here to catch your eye.

Grab a cuppa and take a few minutes out of your day to read about link building strategies, using Twitter to drive blog traffic, working with influencers, content audits, humanising design, Google exact match and much more.  Enjoy!

Wayne Barker

Director of Online Marketing

Introducing Crawl Maps

by Patrick Hathaway (@hathawayP) So this is just like, well okay, nodes, your site, okay just wait until you get to play.

0% stability in SERPs — an experiment in hourly rank tracking

by Simon Thompson (@simon_jthompson) We all know that the search results can be an exciting place to live and these visualisations just look cool. Also handy when you need to show people how up and down everything is.  

Link Building Strategies That Increase Monthly Revenue by $240,740

by Ross Hudgens (@RossHudgens) Or “how good link building that is run alongside a good onsite SEO strategy actually works”.  Some great slides from Ross:
[slideshare id=72973267&doc=rosshudgens-engage-170309060819]

How we hijacked Google’s SEO guide search rankings

by Dan Sharp (@screamingfrog) Does what it says on the tin!

James Walsh

James Walsh

Head of Production

WooCommerce 3.0.0 RC1

by Mike Jolley (@mikejolley) Big change afoot from WooCommerce. 2.7 release is reversioning to 3.0. A big year was always in order for Woo – so even if it’s just a number, it’s encouraging to see them reach the 3.0 mark by april already.

Lauren Roitman

Digital Marketing Client Manager

Why Typography Matters – Especially at the Oscars

by Benjamin Bannister (@mrbenbannister) If you missed all the hubbub surrounding this year’s Academy Awards, where have you been? For the first time in the Oscars 88-year history, the wrong winner was declared. In this article, Benjamin points out that this could have all been avoided if the typography was on point. He’s mocked up some alternative winner cards to illustrate just how important typography is and how much of a difference it can make.

The Desktop Wallpaper Challenge

curated by Bobby Solomon of The Fox is Black (@thefoxisblack) We spend around 8 hours a day looking at our monitors, so why not make them a little more interesting? Whilst the Desktop Wallpaper Project hasn’t been updated since late 2014, it’s still a goldmine of beautifully designed wallpapers by talented creatives from all of the world. Check it out!

17 Creative Ways to Use Trello

by Melanie Pinola (@melaniepinola) Love having things organised? Then you’ll love Trello. At Boom we use it to organise everything from content production to site launches and technical checks, but it doesn’t stop there. In this article, Melanie shares 17+ ways that you can use Trello for every facet of your life.

Claire Brain

Digital Marketing Client Manager

Psychological Marketing Strategies That Work

by  Ashley Ward I love learning about the psychological factors that drive online purchasing and this article covers some small tweaks that anyone can apply to their business to increase their results. Why not give them a try?

6 tips for creating content to capture short attention spans

by Tereza Litsa (@terezalitsa) Some useful and actionable tips for anyone creating content today. It’s important to remember that the average human attention span is just 8 seconds, so helping readers to engage with your content quickly and simply is key to success.

Rhea Walker


How to Use Twitter to Drive More Traffic to Your Blog

by Andrew Pickering (@AndrewAndPete) Twitter is usually the busiest social media platform. Unlike Facebook, you probably post several times a day and depending on the size of your audience, a lot of people interact with those posts. Andrew talks about how to drive them to visit your blog as well as interacting with your tweets.

The Simple Formula For Creating Videos That Stand Out On Facebook

by Cyndi Knapic (@CyndiC02) You can scroll through your Facebook feed and guaranteed you’d find a few videos, a study shows that people gaze 5x longer at videos than they do at static content. However could you post any old video up and the results be the same? Cyndi explains a simple strategy to create Facebook videos that stand out.  

Amy Hunt

Digital Marketing Executive

6 Things Sales & Marketing Have In Common With Farming

by Melonie Dodaro (@meloniedodaro) Melonie looks at the fundamentals of sales and marketing and how they are likened to the processes of farming. An interesting analogy and definitely worth a read.

Everything You Wanted To Know About Influencers (But Were Afraid To Ask)

by Tom Ward (@motdraw1) Recently, I’ve been doing a lot of research into different generations and how they use social media, Millennials in particular are drawn to influencers. Tom looks at the ins and outs of influencer marketing, where to find these mythical creatures and the benefits they can have when it comes to promoting your business.

Amy Fowler

Digital Marketing Client Manager

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

by Joel Klettke (@JoelKlettke) Your copy is for your customers so it makes sense to talk to them when writing it. This case study takes a step-by-step look at the customer-led process Joel Klettke used when commissioned to help rewrite HubSpot’s copy.

How to Do a Content Audit [Updated for 2017]

by Everett Sizemore (@balibones) Recently updated for 2017, this guide details how to carry out a content audit that ensures you’re making the right decisions when choosing what content to remove, keep and update.

Adam Dennis

Adam Dennis

Senior Developer

The 5 Most Popular SSL Certificate Authorities Reviewed

by Jenni McKinnon With fully HTTPS sites now becoming a much stronger ranking factor in SERPs, and the advent of the large-scale uptake of HTTP/2 (which can only be served over the HTTPS protocol), getting your site fully secure has never been so important; and not only for e-commerce platforms, for every website that wants to get an edge in the SERPs.

But what do you need to do that? That’s right: an SSL certificate.

Whilst you can just go with whatever your hosting provider offers you, there is also a dizzying array of other products on the market, so how do you know you aren’t paying over the odds for a spec of certificate you don’t need? Or worse, how do you know whether a bundled certificate will have the level of certification your site needs?

Luckily, the guys over at WPMU Dev have put together this article reviewing some of the biggest names in SSL, to help you find the best deal on the certificate you need.

Chelsea Potter

Digital Marketing Client Manager

My next adventure

by Larry Kim (@larrykim) This month Larry Kim announced he would be leaving Wordstream to focus on a new startup. Although Wordstream is more than just a blog, I have personally looked to their articles for the latest PPC news over the years and this was largely because of Larrys knowledge of the industry. It’s interesting to see him move away from marketing and I’m sure many await to see what becomes of his new project.

When Google Exact Match Isn’t Exact Match… and What It Means in Practice

by Andrew Lolk (@AndrewLolk) Another change from the last month, Google announced their changes to exact match keywords. Andrews article offered a descriptive explanation of what the changes would mean and how little impact they would actually have for paid campaigns. It was also interesting to read some reactions to the news and hear some perceptions on the changes.

An answer box experiment (my journey into known and unknown factors)

by Bill Sebald (@billsebald) It’s always great to read other people’s SEO experiences and this month I enjoyed reading about this answer box experiment. Bill shares some insight into what did and didn’t work for him and I found his discussion of links particularly interesting.

Pete looking up

Peter Bingham

Head of Design & Creative Content

Design for Humanity

by Daniel Eckler (@daniel_eckler) First impressions are important. When we meet someone for the very first time we quickly form an opinion of them – the same is true with your brand. This article explains how humanising your product (or website), you can develop an emotional connection with your customers and reap the rewards.

Katie Walton

Head of PPC

Seriously, Google, can you just make exact match exact?

by Daniel Gilbert (@dangilbertppc) So, in a characteristically “brilliant” move (read: cash grab marketed as a massive plus for all advertisers, we liked you better when you weren’t being so, er, helpful, thanks all the same) Google has decided to make exact match even less exact. And, as you might expect, the PPC world has risen up in anger. Luckily, some people have done more than just rage against the AdWords machine, and here we have a handy script to reverse the changes.

He Swapped Email Signatures With a Female Co-Worker, and Learned a Valuable Lesson

by Danielle DeCourcey (@deedecourcey) And because apparently I’m in a ranting mood I thought I’d share this post about sexism in the workplace. The post speaks for itself, really. If it doesn’t make you feel at least a bit uncomfortable, I don’t know if we can be friends.

Jordan Piano

Digital Marketing Client Manager

Do Keywords Still Matter?

The debate whether keywords are still relevant and important to ranking well within in Google rumbles on with many people suggesting that Google’s ability to read user intent and factors such as backlinks and internal liking making keywords not all that important. On the other side of the coin many people claim that as long as people search and communicate with Google using words, then keywords will always play a part in how well we rank.
This article looks into the argument in more detail.

David Allsop

Web Developer

Command-Line WordPress

by Tom Whitbread This tutorial shows you how to install, configure and use the WP-CLI command line interface for WordPress, allowing you to perform WordPress administration tasks usually managed through the WordPress dashboard directly from the command line. This undoubtedly speeds up your workflow, there are hundreds of commands such as updating plugins, configuring multi-site installs, generate plugin/theme boilerplates and much more.

Developer Survey Results 2017

by Stack Overflow (@StackOverflow) Stack Overflow is a question and answer community for developers. Every year they survey their users about their favourite technologies, coding habits and work preferences. The results for 2017 were recently published from 64,000 respondents and is a great read highlighting who developers around the world are, what they are doing and the tools they use. Some of the more interesting questions include ‘How Do You Pronounce GIF?’ (With a hard g like gift 65.6% / With a soft g like jiff 26.3% / Enunciating each letter 6% / Other 2%) and ‘Can A Developer Who’s Sharing an Office Use a Noisy Keyboard?’ (Yes 53.8% / No 46.2%).

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