boom round up digital marketing reading

What Boom Have Been Reading June 2017 Edition

During June we’ve been feeling the heat… was that the summer we just missed? Let’s hope there’s more sunshine to come! Here at Boom we’ve been busy recruiting so don’t forget to check out our current vacancy if you’re keen to join our exciting SEO team. We’ve also set a date for the Drink Digital midsummer gathering so don’t forget to RSVP –  we’d love to see you there!

As usual, the talented Boom team have been keeping their minds sharp with some topical reading and they’ve selected their favourites for your enjoyment. Delve into the latest on SEO, PPC, content, productivity, social media and more.

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Wayne Barker

Director Of Online Marketing

by Bill Sebald (@billsebald)

Bill looks into the difference between strategy and tactics, quotes The Art of War, includes pictures of his Star Wars toys and generally speaks sense.

by Mike King (@ipullrank)

A slideshare in which Mike looks at some of the ways you can use machine learning to automate *some* parts of the outreach process. People often take short cuts on the wrong things but Mike thinks smart.

by Jennifer M Wood ~(@j_m_wood)

Yeah it’s not great and it’s basically a shoddy graphic but it gets you to the core ones, then you can move on to things like this and this and this and go further down the rabbit hole.

Oh and to finish off?

How do you draw a circle? We analyzed 100,000 drawings to show how culture shapes our instincts

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Lauren Roitman

Digital Marketing Client Manager

As I mentioned in last month’s round-up, I’m using our internal training time to learn a little bit about code. Whilst I learn best by doing (I’m told this is called experiential learning) I also like to read around the subject that I’m trying to get to grips with, too. I might not always understand everything I come across, but I might absorb just a little bit…

In my ventures around the internet, I found This is Responsive by Brad Frost. Brad has gathered together a whole bunch of patterns and resources pertaining to responsive web design. It’s the resources which particularly interest me. There are tonnes of articles covering everything from strategy and design tools to case studies and advice for typography, images and navigation. It’s a real goldmine of knowledge, so bookmark it and come back to it whenever you need it!

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Claire Brain

Digital Marketing Client Manager

by Brian Lang (@WebDevEtc)

A useful reminder on how to create content that stands out, engages your audience and asserts authority.  Keeping fresh content ideas flowing can be difficult but these 7 types can be applied to many different industries and keep your content tip top.

by Jeff Rajeck

Results from the recent Email Marketing Industry Census give insight into how marketers can capitalise on this profitable marketing channel.

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Rhea Walker

Apprentice

This month I’ve been trying to become more productive throughout the day, this has been one of the posts I’ve looked back on to help me. Sophia takes us through several different tools for morning, noon and night and explains why they’d help us through the day and I must say, the ones I’ve tried have been helping so far.

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Peter Bingham

Digital Designer

The second-ever Search Leeds was waaaay bigger than the first and there was a heck of a lot to get through in one day. Here were my favourite talks:

From SMEs to Billion Dollar Companies – How Link Building Can Work For Everyone

By (@paddymoogan)

Is Content Really Still King? – And How Do You Make a King Work For You? By (@Tobybrown01) – Loved this one!

Fueling Content in the Dark By (@lydiahinchliff)

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Chris Dennis

PPC Account Manager

by Thomas Stern (@ZOGDigital)

I’ve spent a bit of time this month setting up feed rules in Google Merchant Centre to improve product titles. This article gives some good tips on doing exactly that, as well as presenting some good evidence that it actually gets results!

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Amy Hunt

Digital Marketing Executive

by Patrick Reinhart (@askreinhart)

After visiting Search Leeds, Ian gave us a little presentation about all that went on and one thing that piqued my interest, in particular, was voice search and what it means for digital marketing. I wanted to dig a little deeper and this article from Patrick was especially insightful. He talks about the here and now, what to expect in the future and the best ways to deal with the change from an SEO, PPC and social media marketing point of view.

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Jordan Piano

Digital Marketing Client Manager

by Russ Jones (@rjonesx)

This article from Moz looks at using data from sources such as Search Console and Analytics as a source of inspiration for your content, rather than just using keyword research. Russ Jones looks at where you can source your data from and discusses how to turn this into written content.

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Katie Walton

Head Of PPC

by Diane Chelius (@DianeChelius)

Interesting piece about the ways you can use audiences within Google AdWords. Diane’s talking about audience types that will already be familiar to most PPC managers, but she’s got some interesting ideas on how to use the data from audience insights to help you focus your ad copy.

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Amy Fowler

Digital Marketing Client Manager

A website, not an article  – inspirational content marketing case studies, updated daily (cheers @impressiontalk for the find).

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Chelsea Potter

Digital Marketing Client Manager

by Danny Sullivan @dannysullivan

This month Search Engine Land introduced the latest version of the SEO periodic table. This table is a ‘condensed version’ of the main ranking factors and is useful for any site owners looking to understand what SEO is. SEO has changed a lot over the years but the latest version of the table still contains a lot of the main elements from the original graphic, published in 2011. The main changes we have seen over the years are the increasing prominence of more HTML elements – e.g. mobile, https and site speed – and additional content factors such as direct answers.  If you’re new to SEO or want to learn more about the areas you need to focus on with your website, this is a great starting point.

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David Allsop

Web Developer

by WPLift (@WPlift)

June 8th saw the release of WordPress 4.8, this version includes a number of front end additions, widgets and editor improvements. One simple but super useable feature is a neat little tweak to the standard text widget which now adds a stripped down version of the TinyMCE Editor to allow formatting without having to type HTML. Other features include brand new image, video and audio widgets, improved inline link editing and local WordPress related events included within the WordPress Events and News dashboard widget.

by Brian Jackson (@brianleejackson)

Brian Jackson helps develop two premium WordPress plugins and is a director at Kinsta. He has compiled a list of bad web practices and recommendations on what not to do on your site, based on thousands of hours of customer interactions. Highlights include: switching hosts isn’t always a quick fix, watch your admin AJAX calls and over optimizing can hurt performance.

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Cameron Sykes

Digital Marketing Executive

by Rand Fishkin (@randfish)

This article explains what a featured snippet is and in what forms they can be shown in. If you’ve been wondering how to optimise your content to appear as a featured snippet in the search results then read this article on what Google looks for, and how to use ‘position zero’ to gain more traffic.

Claire Brain About the author

Claire gained her varied digital marketing experience through leading the online marketing for an ecommerce start-up, and joined Boom in 2014 to specialise in SEO. She manages SEO accounts for both B2C and B2B clients as well as Boom’s own ecommerce start-up, the Coffee Tasting Club.

Learn more about Claire Brain

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