What Boom Have Been Reading June 2017 Edition
During June we’ve been feeling the heat… was that the summer we just missed? Let’s hope there’s more sunshine to come! Here at Boom we’ve been busy recruiting so don’t forget to check out our current vacancy if you’re keen to join our exciting SEO team. We’ve also set a date for the Drink Digital midsummer gathering so don’t forget to RSVP – we’d love to see you there!
As usual, the talented Boom team have been keeping their minds sharp with some topical reading and they’ve selected their favourites for your enjoyment. Delve into the latest on SEO, PPC, content, productivity, social media and more.
by Bill Sebald (@billsebald)
Bill looks into the difference between strategy and tactics, quotes The Art of War, includes pictures of his Star Wars toys and generally speaks sense.
by Mike King (@ipullrank)
A slideshare in which Mike looks at some of the ways you can use machine learning to automate *some* parts of the outreach process. People often take short cuts on the wrong things but Mike thinks smart.
by Jennifer M Wood ~(@j_m_wood)
Oh and to finish off?
As I mentioned in last month’s round-up, I’m using our internal training time to learn a little bit about code. Whilst I learn best by doing (I’m told this is called experiential learning) I also like to read around the subject that I’m trying to get to grips with, too. I might not always understand everything I come across, but I might absorb just a little bit…
In my ventures around the internet, I found This is Responsive by Brad Frost. Brad has gathered together a whole bunch of patterns and resources pertaining to responsive web design. It’s the resources which particularly interest me. There are tonnes of articles covering everything from strategy and design tools to case studies and advice for typography, images and navigation. It’s a real goldmine of knowledge, so bookmark it and come back to it whenever you need it!
by Brian Lang (@WebDevEtc)
A useful reminder on how to create content that stands out, engages your audience and asserts authority. Keeping fresh content ideas flowing can be difficult but these 7 types can be applied to many different industries and keep your content tip top.
by Jeff Rajeck
Results from the recent Email Marketing Industry Census give insight into how marketers can capitalise on this profitable marketing channel.
This month I’ve been trying to become more productive throughout the day, this has been one of the posts I’ve looked back on to help me. Sophia takes us through several different tools for morning, noon and night and explains why they’d help us through the day and I must say, the ones I’ve tried have been helping so far.
The second-ever Search Leeds was waaaay bigger than the first and there was a heck of a lot to get through in one day. Here were my favourite talks:
Is Content Really Still King? – And How Do You Make a King Work For You? By (@Tobybrown01) – Loved this one!