What Boom Have Been Reading July 2017 Edition
July has kept us busy as always, with celebrations in the air as Boom reached their 7th anniversary. We enjoyed meeting lots of you at Drink Digital’s Midsummer gathering too, so thanks for joining us and we hope to see you again next time!
If you’re missing your digital marketing fix, it’s time to sit down and catch up. Here are some of the best recent reads as selected by the Boom Online team. Take a look for some gems on SEO, content, email, social media and more…
by AJ Kohn (@ajkohn)
When AJ talks you listen. One of the most balanced practitioners in our business and someone who can wax lyrical on most topics. He doesn’t blog as often as I would like but when he does it’s a gem. This one covers neutralisation and penalisation within the world of link spam and what it looks like in the current climate. We all know Google has struggled, they have made mistakes and put a lot of honest people out of business on the way.
If you enjoyed this you may want to check out some of AJ’s other posts:
by Ian Lurie (@portentint)
I like Ian. He has a smart mind. He writes well. He sees things from both sides. He has a self deprecating sense of humour. On top of that his slides always look great and don’t need to be seen with the presentation to be understood. He may mention Dungeons and Dragons a bit too much but we can forgive him that.
My slides from the latest Drink Digital
by Wayne Barker
A good SEO joke with a hat tip to @stokedseo
Happy for Spicer. The only job more absurd right now than White House Press Secretary would be doing SEO for The The.
— joe (@mutablejoe) July 21, 2017
by Blinkist (@blinkist)
Blinkist ads have been following me around in facebook for a year or so now and due to my inbuilt stubbornness to interact with almost anything advertised to me, I didn’t click on them.
This month, for whatever reason, I finally relented.
I’ve been learning all sorts of interesting things every morning on my commute ever since.
This basic idea is that they break down popular/interesting/motivational texts into the pertinent parts (which they call blinks) and then you can read (or listen to) these blinks to get the major insights without reading the whole thing. It’s a good way to get some surface level knowledge of lots of things – and learn new techniques and tips without having the process a whole book and every case study in it.
If you’re not fussy what you learn on any given day, then there’s one set of blinks available per day. If you fancy being choosy, then it’s a paid service at $49.99 p/y.
by Jason Marlowe (@jasonmarlowe)
I love a good round-up, and this collection of free resources from Jason Marlowe is packed full of goodness. There’s everything you could ever wish for in here; free WordPress templates, SEO analysis and monitoring tools, chrome and browser plugins, and graphics resources, just to name a few! Bookmark it and when you find yourself thinking “I need a…” return to this list.
by Russ Jones (@rjonesx)
Here at Boom we’re certainly not strangers to using data to produce content, and finding data that helps me to tell an interesting story is something I enjoy. However, I love the way this article thinks about unique, first party data and how most businesses have at least some of this that they could make use of.
Using data that nobody else can produce is a great way to tell a story, making truly individual and engaging content. What’s more, Russ takes this further to examine how you can make this data relatable to increase interest. Well worth a read.
by Lindsay Kolowich (@lkolow)
Recently, I’ve been reading more about email marketing campaigns this month and Lindsay from HubSpot brought together some of the best campaigns. I love some of these campaigns and I think everyone can take something from the campaigns.