What Boom Have Been Reading July 2017 Edition

Boom library of books

July has kept us busy as always, with celebrations in the air as Boom reached their 7th anniversary. We enjoyed meeting lots of you at Drink Digital’s Midsummer gathering too, so thanks for joining us and we hope to see you again next time!

If you’re missing your digital marketing fix, it’s time to sit down and catch up. Here are some of the best recent reads as selected by the Boom Online team. Take a look for some gems on SEO, content, email, social media and more…

Wayne Barker

Director of Online Marketing

Ignoring Link Spam Isn’t Working

by AJ Kohn (@ajkohn) When AJ talks you listen. One of the most balanced practitioners in our business and someone who can wax lyrical on most topics. He doesn’t blog as often as I would like but when he does it’s a gem. This one covers neutralisation and penalisation within the world of link spam and what it looks like in the current climate. We all know Google has struggled, they have made mistakes and put a lot of honest people out of business on the way.

If you enjoyed this you may want to check out some of AJ’s other posts:

Badger-Style Content

by Ian Lurie (@portentint) I like Ian. He has a smart mind. He writes well. He sees things from both sides. He has a self deprecating sense of humour. On top of that his slides always look great and don’t need to be seen with the presentation to be understood. He may mention Dungeons and Dragons a bit too much but we can forgive him that.

And on top of that the new screaming frog update is good and Sitebulb is gonna be your new favourite tool.

My slides from the latest Drink Digital

by Wayne Barker

A good SEO joke with a hat tip to @stokedseo

James Walsh

James Walsh

Head of Production

Blinkist – Big ideas in small packages

by Blinkist (@blinkist) Blinkist ads have been following me around in facebook for a year or so now and due to my inbuilt stubbornness to interact with almost anything advertised to me, I didn’t click on them.

This month, for whatever reason, I finally relented.

I’ve been learning all sorts of interesting things every morning on my commute ever since.

This basic idea is that they break down popular/interesting/motivational texts into the pertinent parts (which they call blinks) and then you can read (or listen to) these blinks to get the major insights without reading the whole thing. It’s a good way to get some surface level knowledge of lots of things – and learn new techniques and tips without having the process a whole book and every case study in it.

If you’re not fussy what you learn on any given day, then there’s one set of blinks available per day. If you fancy being choosy, then it’s a paid service at $49.99 p/y.

Lauren Roitman

Digital Marketing Client Manager

500+ Free Resources for Designers

by Jason Marlowe (@jasonmarlowe) I love a good round-up, and this collection of free resources from Jason Marlowe is packed full of goodness. There’s everything you could ever wish for in here; free WordPress templates, SEO analysis and monitoring tools, chrome and browser plugins, and graphics resources, just to name a few! Bookmark it and when you find yourself thinking “I need a…” return to this list.

Claire Brain

Digital Marketing Client Manager

Paint by Numbers: Using Data to Produce Great Content

by Russ Jones (@rjonesx) Here at Boom we’re certainly not strangers to using data to produce content, and finding data that helps me to tell an interesting story is something I enjoy. However, I love the way this article thinks about unique, first party data and how most businesses have at least some of this that they could make use of.

Using data that nobody else can produce is a great way to tell a story, making truly individual and engaging content. What’s more, Russ takes this further to examine how you can make this data relatable to increase interest. Well worth a read.

Rhea Walker


15 of the Best Email Marketing Campaign Examples You’ve Ever Seen

by Lindsay Kolowich (@lkolow) Recently, I’ve been reading more about email marketing campaigns this month and Lindsay from HubSpot brought together some of the best campaigns. I love some of these campaigns and I think everyone can take something from the campaigns.

Peter Bingham

Digital Designer


by Fahri Özkaramanlı (@fahrio) Enter some words and at a glance see it displayed in all the fonts on your system. Excellent as a starting point for logo design.

Jordan Piano

Digital Marketing Client Manager

How to Use Instagram for Business

by Sarah Drawley, Hootsuite As this is my last post with Boom (sad face emoji) I’m going to be having a bit of time off soon and have been looking at how I can find business and marketing opportunities at home in my own time.

I started to discover just how many opportunities there are on Instagram for businesses, and not just individuals, to grow an Instagram following and earn money from the social media app. Of course, I knew this already, but I never realise just how saturated the Instagram market is.

Instagram has undergone so many changes since it first appeared and recently with the introduction of stories and live video broadcasting, the landscape has changed once again.

This post from Hootsuite walks you through how to use Instagram for business from a marketers perspective.

Adam Dennis

Web Developer

Does Your WordPress Site Need a Terms of Service?

by Suzanne Scacca (@SEScacca) A quick and helpful guide to why your site may need a ToS agreement, even if you think you might be exempt.

Chelsea Potter

Digital Marketing Client Manager

4 Psychology Insights That Will Help You Build Links

by Pratik Dholakiya I enjoyed reading this article this month about how psychological techniques can help improve your link building efforts. It was interesting to read how Patrik applies the principles to his outreach emails. For the sceptics this article isn’t about tricking journalists into opening your emails, it’s more about resonating with people and understanding how they work.

9 SEO tips for better Google Image search results

by Wesley Young A useful article for anyone looking to learn more about image optimisation.

David Allsop

Web Developer

User Testing Your WordPress Site or Product on a Budget

by Maddy Osman (@MaddyOsman) Maddy Osman gives some practical advice on how to conduct usability testing to get useful insights without spending thousands. This article covers picking user testers, designing and running a usability test and the recommended tools for doing so.

Does my WordPress Site Need to Use a CDN?

by Kevin Wood This article by Kevin Wood explains what a CDN is, how they work and why you may want to utilize the power of a CDN for your WordPress website – such as improved performance, greater uptime and improved security.

Cameron Sykes

Digital Marketing Executive

Seven Free SEO Tools You Should Be Using

by Neil Patel (@neilpatel) Neil Patel outlines seven free tools that you can use to really boost your SEO efforts if you don’t have a budget for their paid counterparts.This article gives a great breakdown of what they are and what their best used for.

This is definitely worth a read if you’re new to SEO, or don’t have the budget for paid tools.

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