What Boom Have Been Reading: July 2015 Edition

Another month, another round-up! Grab a cuppa and maybe a slice of cake (or two) and enjoy our favourite articles from the month.

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Companies are Telling the Wrong Story by Patrick Armitage (@blogmutt)

An interesting piece from Patrick Armitage that looks at how to tell your business’ story with your customer as the central character.

Carlsberg: Probably (Some of) the Best Marketing in the World by Jack Simpson (@jackstimps)

And, I don’t like Carlsberg, but I do quite like their marketing. Here’s a look at some of their best campaigns.

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The 2015 Online Marketing Industry Survey by Dr. Peter J. Meyers (@dr_pete)

The results of the Moz 2015 Online Marketing Industry Survey give us a snapshot of our fast-moving industry as it is today.

17 Ways Your Ecommerce Business Can Beat Amazon by Christopher Ratcliffe (@Christophe_Rock)

Can the little guys really beat the big online players? Take a look at Christopher Ratcliff’s 17 ways your ecommerce business can beat Amazon to see what you think.

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7 Rules for Creating Gorgeous UI (Part 1) by Erik Kennedy (@erikdkennedy)

A great, in-depth explanation of how to design a good user interface. Ideal for web designers/developers and those responsible for making websites work and look good. Bonus point for including @wayneb77’s favourite phrase, Steal Like An Artist.

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Full Process Designer

A nice little manifesto of what every designer should seek to be – not least in digital content marketing.

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“Web Design is Dead.” No, It Isn’t by Vitaly Friedman (@smashingmag)

This is a great short piece about web design being “dead”. It’s not dead – it just needs a shot in the arm apparently. Go give it a read if you’re getting bored of every site you visit looking identical.

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Why Content Marketing is Imperative for the Future of Public Relations by Lee Odden (@leeodden)

An interesting article about effective content marketing and PR, and how businesses can use different approaches to build relationships with consumers.

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How Millennials, Boomers, and Gen X-ers Respond to Content Marketing by Kelsey Libert (@KelseyLibert)

If you love a good graph then you’ll really enjoy this article by Kelsey. Content plays such a big role in the customer journey but whether you’re writing product descriptions or creating infographics you should always have your target audience in mind. This article offers insights in to how your target market engages online. There are loads of stats; some of which may come as a surprise! Book mark it and come back to it pre-brainstorming.

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How to Launch an Online Course and Make $22,750 in 10 Days by Bryan Harris (@Harris_Bryan)

This is a really interesting, detailed post from Bryan Harris which shows just how much money can be made from creating an online course. However, it’s not the money that interests me (okay, maybe a little…) but the preparation and planning that goes into making content a success; right from the stage of forming your initial idea.

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Explaining Graphic Design to Four-Year-Olds by Dean Vipond (@DeanVipond)

As a father of a two-year-old, it’s only a matter of time before my son asks me what I do for a job. “Drawing things” would have probably been the simplest answer. But after reading this fascinating article I think it might be possible to explain my job to him in greater detail and in terms he’d easily understand. “I use colours, letters and pictures to help people understand things”. It’s a great and simple interpretation of my job role… and it might even help a few clients understand too!

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Google AdWords Adds Bidding Tools for Target CPA and Target ROAS by Ginny Marvin (@GinnyMarvin)

This month I’ve been reading about Google’s new bidding tools to help achieve target CPA and target ROAS. This is going to be really useful for clients who have a specific CPA they need to meet but still want to use AdWords as a marketing tool, without over spending.

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Sorry, Google, Account-Level Quality Score Still Exists by Margot da Cunha (@ChappyMargot)

With the mysteries that lie behind quality score, I’ve always been really hot on monitoring it for my clients. There are some good tips here for advertisers who are suffering from low quality score blues. I tend to cull keywords with low quality score that don’t convert on around a bi-monthly basis. YOU may think they’d be good converters, but if they never have been and you’ve looked at all possible avenues with them, then it’s best you say goodbye now!

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So, Google unleased a new version of Panda and no one has really noticed too much.

Google announced that they were shutting down the API for autocomplete that has fuelled many people’s keyword strategies for the last couple of years. You can say goodbye to some tools like Ubersuggest, keywordtool.io and answer the public.

You can read Google’s post here and then you can decide whether you believe the official line afterwards.

In the world of blog posts I saw these things:

Our CTO’s talk on the four types of cannibalisation – by Holly Lloyd (and Jon Earnshaw) – this was the bet talk at Brighton back in April and I didn’t realise they had put up a video. Check it out – rankings are important 😉

This article has been perfectly formatted for maximum reading comprehension – by Alice Truong – some interesting words about words – and the spaces between them.

Content promotion to win and retain audiences – by Stacey MacNaught – a little presentation that shows Stacey not only knows her onions but also knows: 1. How to swear and 2. Knows how to include humour : )


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