What Boom Have Been Reading: July 2013 Edition

Can you believe it? That’s another month been and gone! July has been a particularly busy month for Boom, with half of the team jetting off to talk at a conference in Madrid and plenty of new projects for us to get our teeth into. Sadly there has not been as much cake as previous months, but Helen did bake some really tasty cookies – thanks Helen!

In between the cookies and the sunshine, we’ve still found time to read some really great blog posts and articles that we’d like to share with you. So read on to discover what Boom have been reading in the month of July…

From Alison:

How to Grow: 21 Tactics to Acquire Customers by Andrew Dumont (@AndrewDumont)

This post is full of creative and genuinely actionable ideas for companies looking to expand their customer base. There are plenty of inspiring examples and links to all the tools you need to finish the job.

From Gozde:

Twitter Vs. Mainstream Media: Science Proves Which Breaks News Faster by Sydney Brownstone (@sydbrownstone)

This article just goes to prove how effective twitter really is.

From Wayne:

The Data Resources Resource by Sean (@s_rvll)

Some so-called experts will stand there and tell you that you need to go and produce great content to succeed in online marketing world. Before you get to ask them how the hell you actually go about it they are off at the next conference sipping the wine and telling the same thing to the next adoring crowd. What Sean does with this post is he gives you all the tools that you need to find the data that can (and does) inform great content. Then he busts out his creative chops and gives you some solid (and I mean solid) ideas for where, how and when you can apply this. Most resources you read don’t deserve bookmarking, this is a resource that you should come back to again and again.

From Amy E:

The Psychology of Colour by Gregory Ciotti (@GregoryCiotti)

I’ve really enjoyed Alison’s series of psychology themed blog posts and so I found this article on the psychology of colour in marketing and branding really interesting. Some very useful information and statistics on colour preference and the way that colour affects our brand perception!

From Lauren:

8 Writing Triggers You Should Never Ignore by Arienne Holland (@RavenArienne)

I discovered Arienne’s post through the Evergreen Content Marketing round-up by the guys at SEO Nick. As a writer, hitting the wall is one of the most frustrating experiences but rather than giving you ideas, Arienne suggests ways in which you can trigger writing bursts by putting yourself in particular situations (nothing dangerous or life-threatening).

From Ben:

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits by Kristine Schachinger (@schachin)

A great list of essential SEO checks for a site owner, and each point is explained in great detail. Combatting a common oversight your competition might have missed could help put you ahead in the SERPS!

From Katie:

How Universal Analytics will Drive Strategic Marketing by Justin Cutroni (@justincutroni)

Universal Analytics is the next stage in the development of Google Analytics – Justin Cutroni suggests how one type of business could use the new features to make smart business decisions. While the post is focused on a ski resort, the possibilities he suggests will make you excited about data* and how it can work for you.

*Assuming you’re a total geek.

From Amy F:

50+ SEO Audit Questions and the Tools to Answer Them by Todd Malicoat (@stuntdubl)

A really useful post for anyone new to site audits; Todd gives you 50 questions you might want to include in your audits, but most importantly he shows you where you can get the answers to each one.

From Ian:

Six Useful Case Studies on Where to Place Your CTA to Maximise Conversions by David Moth (@DavidMoth)

I’m a sucker for conversion rate split test examples and there are some great ones in here. The biggest takeaway is “put the CTA (call to action) in the right place for the page/content” – that doesn’t always mean putting it up front near the top of the page. 304% increase in conversions by moving a form to the bottom of the page anyone?

Finally, if you’ve been struggling with the heat recently, check out how these Polar Bears for some tips on keeping cool.

And that’s that, the Boom round-up for July is done! If you’ve read anything amazing this month, please let us know in the comments below…

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