What Boom Have Been Reading February 2017 Edition
February has been a busy month at Boom, and you might notice a few new names appearing in this month’s round up! We’d like to welcome Chelsea & David to the team, you’ll be able to find out more about them in their welcome posts coming up over the next few weeks.
What’s more, we’re gearing up for tomorrow’s Drink Digital (6pm, Thurs 2nd March, Suede Bar Nottingham). It’s a chance to network with like-minded digital marketers, eat some pizza and listen to some useful presentations. We’d love to see you there, so don’t forget to RSVP here: https://www.meetup.com/Drink-Digital-Marketing-Meetup/events/237518605/
Of course, we’ve been keeping on top of the latest digital marketing news and articles so why not have a sit-down and take a few minutes to browse through some of our favourite recent articles?
by Tim Soulo (@timsoulo)
An interesting case study from AHrefs of how long it takes sites to rank in Google organic search. Conclusion? 2-6 months, depending on a variety of factors, with a high Domain Rating playing a significant part. This is a useful study just to underline how long SEO really does take!
by David Mihm (@davidmihm)
David Mihm makes some good points about the ranking factors Google is likely to use in local search, particularly the potential for signals around local users searching/browsing habits, the use of maps for directions to businesses, voice search and other inputs beyond links and citations. This could well be the future!
by Aleyda Solis (@aleyda)
A handy little guide to moving to HTTPS from Aleyda – in the form of a slideshare so it’s easy to digest. At Boom we see a number of developers miss out essential steps in a move to secure (which for obvious reasons is happening more and more). This slideshare added a couple of new points to the process we have in place.
by Eli Overbey (@elioverbey)
This was an interesting read – and good to see people digging further down than the obvious figureheads in the industry that haven’t touched more than one site in the last 3 years. Think like the big boys and keep your cards close to your chest 😉
by er Google
Yay – free stuff (probably because nobody was going to use on the old free version). Also they just added Google Search Console as a connector. This should make reporting easier for a whole bunch of people.
by Brian Cervino (@briancervino)
This is a nifty little new power up for Trello. You may need to format your cards in advance rather than the hit and go scenario that these guys present but I can definitely see this working in the right place and time.
by Federico Martinez (@famfedeveloper)
Er, wow. Why didn’t I know about this before? THIS. SAVES. SO. MUCH. TIME. We use trello for a bunch of stuff. Adding multiple things to multiple cards can be tough. Not any more.
More details here: https://multiselectfortrello.wordpress.com/
by Paul Gorman (@PJGorman)
Moving away from tool and SEO stuff there were a few things that excited more on the visual front. These are so beautiful! And….
by Claire Lobenfeld (@clairevlo)
…wow. For anyone who is a music fan this few glimpses into the blueprints for an iconic logo were a treat!
by Patrick Sexton (@patricksexton)
“Make the website faster” is a common request from clients, and increasingly, from your SEO specialist too.
It’s easy to score some good speed gains with the usual stuff like minifying and compressing images and JS/CSS/HTML, but how do you go beyond this? Anyone who’s used pagespeed insights knows all too well the lingering spectre of render-blocking content that’s considered “above the fold” (apparently we’re still saying that in 2017).
This guide from Patrick Sexton for Varvy.com (they have great stools on there, check them out) clears some of the mist about how and why this actually occurs, and to an extend, what you can do about it.
At the very least – it sets you off down the right path.
by Elle Kaplan (@ellekaplan)
Writing is one of the things that I enjoy the most, but when faced with a lot of writing tasks I can often get stuck in a rut. These tips curated by Elle just reiterate some of the rules that I already impose on myself; take a break, avoid jargon, and when inspiration strikes run with and don’t stop until you have to.
by Kristyna Z (@kristynazdot)
Learn something new! Kristyna’s round-up of websites where you can learn a new skill covers everything from online college and university courses to coding, data mining, languages, and general knowledge. Some are free, some are paid; take your pick.
by John Turner
I’ve shared this a few times since I discovered it. Navy SEAL tactical breathing can help to calm you down, re-focus, and de-stress. The little animation makes it easy to keep time.
by Rebecca Sentence
An interesting analysis into some strange mobile search results, which could suggest Google are testing their mobile-first indexing ready for roll-out.
by Roger Montti
A detailed look at how the Penguin algorithm might actually work. Roger analyses what Penguin is and what it isn’t, based on the best clues we have. A useful read.
by Sistrix (@sistrix)
I’m not sharing this so much for the content or what you can learn from it – although there is lots of useful information inside that many people would find useful. The reason I’ve picked this is because I really like the format – it is effective, sharable (great egobait) and is also fairly easy to replicate. It’s good to see people trying things a little different in an industry where it’s tough to talk about new things on a regular basis.
by Buster Benson (@buster)
This was another interesting post I read recently. It’s one to read and digest yourself if you are a marketer – so go do that.
Ok, so this isn’t a post, it’s a project that I’ve been working on in my spare time for the past year and a bit. Whilst it’s not the nicest looking site in the world, I’m certainly proud of the results – and these results have been helped massively by my time at Boom. It is with a heavy heart that I leave the company this month to give my matched betting project the attention it now requires, along with launching some new sites too.
Thanks to Boom and their policy of always keeping employees learning new things, I have developed some technical skills in areas that were all foreign to me previously. I knew how to write content, but I certainly didn’t have the skills to get things I created in front of thousands of eyes each month. If all companies were to operate with the same ‘leadership, not management’ style that Boom use then there wouldn’t be too many unhappy workers in the world. Like Richard Branson once said, “if you take care of your employees, they will take care of the clients.”
by Ashley Carlisle (@ashleyecarlisle)
This month, I’ve been doing a little bit of work in Buzzstream which lead me to come across their blog. Outreach has always got me interested and this post explained a lot of the basic steps to great outreach. Worth a read.