What Boom Have Been Reading December 2017 Edition
December has come and gone, the Christmas celebrations are over and done with and it’s time to focus on 2018. Even though we spent most of last month getting festively plump due to copious amounts of mince pies and other delicious treats, we still wanted to make sure we were on our “A game” going into the new year. So, we at Boom have compiled a list of some of our favourite marketing related articles that we were reading in December:
by Barry Schwartz (@rustybrick)
Google confirmed-without-confirming an update mid-December (“multiple updates” without any specifics as you can see here), so some analysis is very welcome. Barry suggests that doorway pages (lots of pages that just basically swap one keyword or location for another) seem to have been noticeably affected. Others have suggested there may be more to it, so we’ll have to see what comes out in the wash.
by Pete Myers (@dr_pete)
Google have officially increased the length of search snippets and after some analysis, Moz are now suggesting a maximum of 300 characters for meta descriptions. Very useful work by Dr Pete as ever.
by Google (@googlewmc)
by Vanessa Fox (@vanessafox)
An in depth look at how you can prepare for (and track) the mobile first index using your log files. Google have already spoken about this and here is the first (and what will probably end up being the definitive) guide.
When it comes to being creative the idea that nothing is original is close to my heart. Mixing and mashing stuff up is a major part of what we do at Boom every day. In fact I covered it here:
Most of that I stole from Austin Kleon (@austinkleon). As David and Anthony say in their
obvious book selling exercise article:
“Creativity does not emerge out of thin air. Instead, it is a process of derivation and extrapolation. No idea is ever wholly original; there is always a link from the known to the new. We rely on culture to provide us with a storehouse of raw materials which we then transform. Each generation adds another layer to the cliffside of history.”
I’m looking forward to reading it. And stealing the ideas contained therein.
There was also what looked like an awesome event for Tech SEO’s. Have a look at here and for the price of your email you can get access to all the videos – most of which are worth the effort. Trust me.
At the time of writing, I am only half way through reading this but it is fascinating stuff. If you want to stay ahead of the game, it’s not just about longer meta descriptions and optimising for snippets and voice search. Go deep brother!
With a new year, my mind turns to issues around the corner. Currently, most are burying their heads over these two – but being informed is the start of the process!
First, some more on the Gutenberg Editor headed to wordpress 5.0:
by Nathan Ingram (@ithemes)
This is a good breakdown that looks at the current state of play for this upcoming major core change to wordpress, examines the pros and cons, and looks to the future for how issues may arise – and be solved.
Second, the next big thing in the EU/UK e-commerce space is the upcoming implementation of GDPR (General Data Protection Regulation) which will apply from the 25th May 2018. Basically, you’re going to need to do more work around handing over control of privacy and data to end-users. The official ICO guidelines are here, but a more human breakdown can be found here.
by Valerie Niechai (@ValerieNiechai)
They say that an apple a day keeps the doctor away, so why not treat your website with the same mentality? A quick health check every couple of weeks will keep the little things under control and stop them from spiraling into bigger problems in the long run. Valerie guides you through a number of quick technical, on-page and off-page SEO checks and tweaks you can make to ensure that your site is performing optimally.
by Ezequiel Bruni (@ezequielbruni)
It’s nice to see someone else who shares my no-nonsense approach to design. People are lazy – make it easy for them to get what they’re after or they’ll go elsewhere. Simple.
by Font Awesome (@fontawesome)
Font Awesome had an upgrade recently and it fixed one of my most hated of web design things: inconsistent icons (I know, I know). Anyway, it’s lovely – can’t wait to get to implement it. Get a more detailed guide here.