What Boom Have Been Reading: December 2015 Edition

Welcome to 2016! We hope you’ve enjoyed your Christmas and New Year celebrations and you’re ready to get stuck in to the working day, bringing yourself right up to date with all the latest digital marketing news. Or maybe you just need a good excuse to make a cuppa and spend a few quiet minutes eating that last slice of Christmas cake…

Either way, take a look at some of our favourite reads including some useful tips, past events and future trends, and much, much more to get your new year off to a great start.

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SEO Tips: 100+ Search Engine Optimisation Best Practices by David McSweeney (@top5seo)

An excellent round-up for beginners (with a few more advanced strategies dotted throughout). One to bookmark – especially on account of all the ‘further reading’ links.

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Treat Your Bid Management Like Your Daily Fantasy Players by Jacob Brown (@jakebrownppc)

With all but the biggest accounts, we have to deal with adjusting bids in response to limited data. This is an interesting insight into one guy’s method of squaring the circle.

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SEO trends in 2016: What do the experts predict? by Ben Davis (@herrhuld)

Some interesting predictions for future SEO trends give us a glimpse of what might lie ahead.

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Getting More Work Done Without Simply Working More Hours by Jeremy Girard (@jeremymgirard)

Having had to pick up some extra tasks / responsibilities over the last few months whilst we worked hard on our recruitment drive, I’ve had to find ways to optimise my workday.

There are a lot of useful tips in this smashing mag article here, although your mileage may vary (particularly knowing when to let your self have some recharge time).

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11 biggest SEO trends and events of 2015 by Christopher Ratcliffe (@Christophe_Rock)

A look back at SEO’s biggest events of 2015 according to Search Engine Watch.

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16 Web & Graphic Design Trends To Watch In 2016 by Ernesto Olivares (@VisualErnesto)

A nice long read about the design trends we expect to see in 2016. Spoiler Alert: infographics remain relevant, there’ll be a greater emphasis on image-led design, also… flat design 2.0 anyone? Merry Christmas and a Happy New Year!

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The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account by Susan Waldes (@suzyvirtual)

This is an interesting blog about new the AdWords data points recently released. My favourite is segmenting ads by device or keyword/placement, which provides a significant amount of interesting data, which will definitely come in handy when reviewing ads in the future.

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Network visualization: mapping Shakespeare’s tragedies by Par Martin Grandjean (@grandjeanmartin)

I have spent a bit of time reading up on network visualisation for an internal project and I came across this – not only is it really cool but I think that it helps understand what network visualisation and can help you get to grips how it can help you.

Find Innovation Where You Least Expect It by Tony McCaffrey and Jim Pearson

I cant remember who lead me to this but its a great read. It covers brainswarming – essentially chunking up and down based on goals and resources – allowing people to work from the top down (concept thinkers) or the bottom up (detail thinkers).

You should also check out the Itunes Terms and Conditions as a graphic novel and this tool that lets you know when you are using weak words in your emails.

Claire Brain About the author

Claire gained her varied digital marketing experience through leading the online marketing for an ecommerce start-up, and joined Boom in 2014 to specialise in SEO. In her time as an account manager she has managed a variety of SEO accounts for both B2C and B2B clients.

Learn more about Claire Brain

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