Google’s algorithm uses about 200 factors to decide what degree of visibility a website has in the search results. These factors cover everything from on-page optimisation to technical aspects and even the type and quality of content available. In the industry some of the most important factors in the algorithm are considered to be link-related features.
When search spiders are busy crawling the vast web, links act as vital connections between sites; transferring information about popularity, trust, and authority that the spiders can use to analyse a site. This link data is used to work out how authoritative a site is, and whether it’s useful and trustworthy enough to serve up in the search results.
Typically, trustworthy sites link to other similarly reliable sources. If you want your website to be considered dependable, then you’ll need the links to prove it.
At Boom, we favour a collaborative approach. We will work closely with you to identify your objectives. Using our collective knowledge, we’ll then uncover key audiences and influencers based on your niche, and develop a strategy to get their attention through creative and interesting content, PR and digital outreach.
Link building is a team effort spread across our seriously talented design team, creatively-minded content marketers and articulate digital outreach team. We combine our knowledge, skills and expertise to help plan, design and create content that will get you noticed for all the right reasons.
From whitepapers to infographics and interactive content to ebooks, our ethical and effective approach to link acquisition will help you grow in line with your own goals, and the goals we set ourselves.
We work hard to achieve results that contribute to your business goals and are always transparent about the content we’re creating, it’s purpose and how it will benefit your business.