More than one billion users are active on Facebook, more than one million people use Instagram every month and Twitter boasts 330 million monthly active users. It’s no surprise that social media is big news – if you want to be where your target market is, you need a social media presence.
There are multiple ways to use social media to help your business: You can run shopping ads to bring customers to your site as well as promote materials made as part of your content marketing efforts. You can also use remarketing to bring people back to your website or target people local to you to spread the word about your business… and much more.
These ads appear in social media feeds to get the attention of your target market. There are many ways and reasons to use social media to reach more people, the only limit is your imagination!
Regardless of exactly what it is you want to do, there are certain steps we’ll need to take whatever your social media advertising strategy:
The most important thing when embarking on social media advertising is to define what you want to achieve. Are you raising brand awareness? Do you want to increase shares of your content? Are you trying to increase revenue in a cost-effective way?
We have to set a budget – we use a variety of tools to estimate costs and advise you on how much you’ll need to invest.
Who do you want to reach? We can build audiences using cookies on your website, on demographic information about your target market, on your customers’ likes, interests, jobs, education and more. The more accurately we can define who your customer is, the more success we will see.
We’ll need to create ads for you – whether this means creating a product feed to deliver shopping ads or producing killer copy and enticing images with our in-house design team. We need to make sure that your ads put across your message and help you to meet your goals.
Reviewing and analysing your campaigns to improve performance. Social media is not something we can set and forget if you want to see success. We work with analytics data to ensure that the campaigns are working to the best of their ability, to test new ad creative and adjust bidding based on what works for you.
So come and talk to us about what you want to do, whether it’s gaining brand exposure or boosting your bottom line.
Whether setting up a new account or improving and optimising an existing one, our staff provide clear, concise guidance without the jargon. Contact us today or give us a call on 0845 474 0947 to find out about the benefits of combining your knowledge of your business with our knowledge of paid search.