UX and CRO go hand in hand. UX refers to user experience and CRO refers to conversion rate optimisation. While the link between the two may not seem obvious, the terms are often used interchangeably. Improving user experience will keep users on the site for longer and help them navigate around your website.
A user-friendly site will also have clean calls to action and a simple checkout process. This easy to understand website structure encourages users to trust in you when making a purchase.
CRO means guiding the users into your desired actions. It means understanding how your users work and using elements that they engage with to achieve more goal completions. Whether that’s a sale, sign up or a survey completion, optimising your website with call to actions will help convert your visitors.
When you ask us to take a look at your site, we will conduct an in-depth analysis of your site content and your customer journey. Experience tells us certain elements of website hinder site usability so we will go through your website, and purchase funnel, step by step to gather a thorough report on how you can improve your site for your users.
We will then put together a detailed bespoke report, with suggestions of how you can improve things. Our reports will include screenshots and examples making them easy to follow and understand. If you do have any questions however or are unsure of how to change something, our team will be on hand to help you in every way possible.
After the initial site review, we can also conduct further tests to see how users interact with your current site. Using Hotjar’s heatmap and video functionality we will gather data to discover how far users scroll down your page, what they click on and what they hover over. This helps us decipher which content is most effective and how users are responding to your webpages.
We will also advise on A/B testing. Multivariate tests allows you to test different components on a webpage to see what will drive further conversions. You might change the tone or length of your copy or you may add more call to actions, whatever elements you choose, we can help you conduct controlled and fair tests that will give you data on which you base your website data on. We will then use this data to make appropriate suggestions on how you can adjust your site content.
We will continually work with you on a wide range of CRO tactics and we will monitor progress with regular reports to ensure we are making the right decisions. Our progress reports will include before and after data, with annotations about the changes we’ve made so you can highlight trends and results more easily.
Whether setting up a new account or improving and optimising an existing one, our staff provide clear, concise guidance without the jargon. Contact us today or give us a call on 0845 474 0947 to find out about the benefits of combining your knowledge of your business with our knowledge of paid search.