It is the ultimate call tracking solution, which completely bridges the gap between on-line and off-line sales and enquiries. It allows you to track phone calls just like your current web analytics solution tracks e-commerce sales or contact forms (e.g. Google Analytics Goals). In fact, it integrates directly with Google Analytics and AdWords so that Goals and sales values are reported according to the keywords and traffic source that generated them, giving you a holistic view of where your leads and sales are coming from online, even if they arrive over the telephone.
You can choose any type of number (local codes, 08 numbers etc.) and make use of features such as call recording, missed call alerts and caller journey details, showing at what point in their visit to your site callers picked up the phone.