Hi, I’m Lauren Roitman,

Digital Marketing Client Manager

at Boom.


Working alongside the rest of the SEO team, I can help optimise your site for search. We’ll discuss your goals and devise a plan to help you achieve them.

UX Audits/Site Audits

A user-friendly site is so important these days. I can help you target and resolve any weak spots and usability sticking points by conducting a full site audit.

Content Marketing

At Boom, we’ve got a track record of creating successful content across for a range of industries. From inception to outreach, we’ve got you covered.

Content Audits

Analysing your existing assets, I can help you identify your best performers and make them work harder for you, fill knowledge gaps and resolve any issues.

About me
My Experience

I’ve been working in the digital marketing industry since 2011 when I started as an intern managing the social media and email marketing for a website focused on nurturing start-up businesses. From there I moved on to writing copy for a restaurant booking site based in Nottingham. I joined Boom in 2013 and, after taking a year off to travel, returned to the SEO team in 2016.


Whilst the core of my role here at Boom is SEO, I also work closely with the PPC and design teams for tasks like on-page optimisation and content marketing.

My Interests

Outside of work, I enjoy leading an active lifestyle, taking part in two practises which are at decidedly opposite ends of the spectrum; Krav Maga and yoga. I mainly do this to balance out my eating habits; I make a mean batch of triple-layer brownies.


I also love to travel; next up on my list is Iceland for whale-watching and hopefully to catch a glimpse of the Northern Lights. When I need a little down time, I’ll always turn to a book. I’m a huge bookworm and love to read, so much so that I’ve actually just worn through my Kindle! I gravitate towards the crime, thriller and sci-fi genres which, on occasion, has led to a nightmare or two.

Why I’m Qualified
My Credentials
  • BA Hons English – NTU
  • 5 years’ experience in SEO and writing copy for the web
  • Experience with multiple CMS including Magento and WordPress
  • Boom client manager since 2013

Why I’m Qualified
My Expertise
  • SEO
  • Website audits and UX reviews
  • Content audits
  • Copywriting
  • Content marketing
  • Keyword research
  • Analytics
  • Ad-writing