Hi, I’m Katie Walton,

Head of PPC

at Boom.

PPC Management

I will work with you to find the right strategy to target your customers and handle all the day to day complexities of keywords, bids, and budgets. I can help you to understand how your account is performing with easy to understand reports and friendly advice.

Data Analysis

PPC can seem like a lot of meaningless numbers, but all that data tells us a story. I use that data to grow your account, to make your business more profitable and to help you understand where new opportunities lie.

Ad Copywriting

When it comes to ad copy, brevity is the soul of wit. I can help you to find the perfect 140 characters (and accompanying ad extensions) to promote your business and help you make more money.

Shopping Campaign & Feed Optimisation

If you sell products online, you need to use Google Shopping ads. I can help you every step of the way from feed creation and co-ordinating with web devs right through to optimising your campaigns to maximise profits.

About me
My Experience

I started my career in traditional marketing nine years ago and while running major events was fun, I most enjoyed the digital marketing tasks I carried out. In 2010 I started my first specialist digital marketing role, before moving to Boom over five years ago. In that time, I’ve gone from a general role as a digital marketing executive to specialising in PPC and now I’m the head of department. I still manage PPC campaigns and I work closely with SEO and design departments to deliver integrated strategies for clients.

My Interests

When I’m not at work you’ll mostly find me going on adventures with my family, or obsessing over my latest favourite TV show. I’ve got pretty varied tastes from Breaking Bad to Parks and Recreation to Once Upon a Time. I love to cook, eat cake and drink tea – because I’m just that rock n roll. I was an art student in a former life and I still love to draw. While I mostly draw cats for my son nowadays, I did get to draw a real, undead zombie last month, which was pretty cool.

Why I’m Qualified
My Credentials

  • 7 years’ experience managing AdWords campaigns
  • AdWords Certified in Search, Shopping, Display, Mobile and Video
  • Bing Ads Accredited Professional
  • Chartered Institute of Marketing Introductory Certificate in Marketing
  • Marketing internship at the Royal Shakespeare Company
  • BA (Hons) in Fine Art

Why I’m Qualified
My Expertise

  • PPC Management
  • Ad copywriting
  • Strategic planning
  • Google Analytics
  • Social advertising
  • Excel
  • Data analysis
  • Google Shopping feed creation and management