Hi, I’m Edwina Lambourdiere,
PPC Account Manager
Search, Display, Facebook and LinkedIn are platforms that I handle on a daily basis in order to grow your business via the management of the accounts’ budget, targeting and narrative.
Your account data talks and sometimes it doesn’t sound good. Data analysis is key for providing insights into the current health of your account and I use it to identify new opportunities and to optimise your campaigns.
Your company is unique and that is what I’m going to convey to the world. Targeting the different stages of the purchasing funnel that your customers will be in & choosing the right message is the key to successful Pay Per Click advertising.
PPC is likely to be only a part of your company’s marketing strategy and part of my job is to make sure that a combination of marketing tactics is used in an effective and efficient way.
I’ve been working in digital marketing since 2015 (with a short 4 months break to do credit control). I began my journey in-house and dealt with both offline and online marketing strategies before moving on to an agency. It was here that I could challenge myself by working with various clients in many different industries.
I’ve always been interested in how all the different marketing platforms (Search, Display, Facebook, LinkedIn, Bing, YouTube…) when managed properly, can help with the broader vision of a company. By being fully integrated within the marketing strategy of my clients and as both an analytical and creative person, I love that my job allows me to write inspiring ads but I also get to analyse data, allowing me to make result-driven decisions.
I’m a writer in my spare time. I have so far self-published two novels that are part of a 5 volumes series. Whilst they are in French, I’m currently taking on some writing projects in English too! When I’m not working, I’m writing and if I’m not writing, I’m reading – especially fantasy and adventure books as for me, it’s the best way to escape the realities of the world. I enjoy charity shop shopping and I adore cats, I will have my own cat at some point! I should probably go to the gym more often to compensate for the ton of sugar I eat too.