Hi, I’m Chris Dennis,
PPC Account Manager
Advertising online can be expensive. I help redistribute spending towards the better performing areas of their account, expanding what works and contracting what doesn’t. My data analysis skills are key to maximising the returns on a given budget.
Google’s ever growing stock of resources, tools and ad extensions provide a formidable arsenal in meeting client’s goals. My knowledge of the range of solutions available is key to dealing with each client’s issues.
PPC is a highly technical area of digital marketing, and it can be easy to get bogged down in jargon. Talking through goals and plans is one of the most important aspects of my job.
Although we can use dozens of metrics to measure account performance, these can miss the point if a more holistic approach is required. Putting the stats to one side is sometimes key to getting clients the results they’re seeking.
Since starting at Boom in 2014, I’ve worked on over one hundred client accounts. This has encompassed a huge diversity of businesses, from national e-commerce retailers to small, local businesses focused on lead generation, and in industries as diverse as food retail, legal affairs, home improvements and stag and hen holiday planning. This adds a lot of challenge and variety to my day, as no two clients’ needs are the same. Today, I manage ten client accounts day-to-day, as well as helping out other members of the PPC team as the need arises. I also work with our Content and SEO departments, particularly on data handling and content proofing tasks.
After graduating in Economics, I abandoned my more analytical side for a few years, spending my twenties travelling the world as a teacher of English as a foreign language, mostly in Poland, Vietnam, and Australia. On returning to Nottingham, I spent several years as a stay at home Dad to my daughter, before returning to my natural environment – this den of geeks – around five years ago. Nowadays my adventurous side is sated mainly by the purchase of novelty ethnic foodstuffs, as well occasionally exploring the country by bicycle: I’m currently planning a terrifying 500 mile trip around the Scottish highlands for next spring.