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Here’s what to do post Penguin and post Panda…blah, blah, blah. Did you see this post on SomeSpammySEO.com listing the top 10 things that you need to do to recover from Penguin?
Get out of here.
Directories don’t work. Directories do work. Anchor text is dead. Infographics are dead. Guest blogging is dead. FUD!
Stop complaining, and remember:
- Yes, link building has changed in the last couple of years
- Yes, link building has got harder
- Yes, many companies and SEOs have had to change their approach
- No, link building isn’t dead – you just have to be smarter about how you approach it
I have pulled together 17 of the best link building presentations from the last year or so from the guys that have been preaching quality link building for years. If you want to learn how you should build links now and in the future you need to pop on a pot of the finest coffee you can find and put your feet up…
Types of Links to Acquire Post Penguin by Chelesa Blacker
What to expect: In these slides Chelsea Blacker of Quaturo runs through the data that she collected by analysing over 40 sites (big winners and losers post Penguin). There are a couple of surprises regarding the kind of links that were more prevalent in the link profiles of the post Penguin winners.
Stalking for links by Wil Reynolds
What to expect: If you have ever seen Wil talk you know that he speaks with a passion and energy that is unrivalled in the SEO world. In this presentation he talked through the process that he used to get on a certain key influencer’s radar – and how he built a relationship with them using smarts, tools and tenacity – highly recommended.
Tools of the Trade by John Doherty
What to expect: John Doherty is a smart cookie and these slides are also known as “Solving Problems with Tools”. Tools will not necessarily make you a better link builder, but they can make you a more creative and productive one. Oh and, by the way there are dozens and dozens of tools in this presentation.
Advanced and Scalable Link Building by Jason Acidre
What to expect: It has been a couple of busy years for Jason as he has risen to the top echelons of respected link builders – and this presentation shows why he is held in such high regard. 102 slides packed with loads of ideas that are sustainable and scalable.
Link Building Reporting by Justin Briggs
What to expect: Although I didn’t see this presentation the slides and the feedback were pretty awesome. Justin looks at how you report links to the businesses you work for – businesses that don’t care that much for SEO metrics.
Advanced Link Building Strategies by Patrick Altoft
What to expect: In this presentation Patrick runs through the complexities of a link campaign and ways of working out what can work for you. This covers everything from tools to monitoring to competitor analysis.
Link Building by Imitation by Ross Hudgens
What to expect: Probably my favourite of all these slide decks – Ross looks at how you can ‘borrow’ you way to the top by looking at what works and imitating it (but making better!)
Building a Link Development Calendar by Rhea Drysdale
What to expect: Rhea looks at the current link development process and how they turned it on its head at Outspoken Media with calendars and maps.
Link Building Through Blogger Outreach by Paddy Moogan
What to expect: If you know anything about link building you will probably know Paddy. In this presentation he looked at blogger outreach and how it can made easier through planning, processes, tools and outsourcing. Paddy also runs through 10 ways to find link targets.
Enterprise Link Building in 2012 and Beyond… by Loren Baker
What to expect: Loren runs through the post Penguin landscape: How you should view and earn links, and how you can change your perception for gaining links that can only be good for your sites (clue it has a lot to do with content!)
Incorporating Video into your Link Building Strategy by Phil Nottingham
What to expect: Phil runs through the processes that you need to be able to produce high quality video content – on a budget – and how easily it can be incorporated into your link building strategies.
Link Building in Competitive Industries by Tim Grice
What to expect: In these slides Tim looks at the recent algorithm changes over at Google and what you need to do to create a natural link profile – “links have to be justified in order to look natural”.
Building links without doing anything (riiiigghhht) by Ian Lurie
What to expect: Ian shows us why he thinks we shouldn’t talk about link building, but audience building instead. Content = Audience = Authority = Growth.
35 Ways to get Links in 35 Minutes – by Paddy Moogan
What to expect: From the accounts that I have heard it appears that Paddy’s presentation from MozCon was one of the most loved of the day. Looking at the slides you can see why … this does what it says on the tin providing “35 Ways to get Links”
The Changing Dynamics of Linkbuilding 2012 and Beyond by Christopher Cemper
What to expect: Christopher looks at what DID matter in link building and what STILL DOES matter in link building.
Quantifying Outreach by Mike King
What to expect: This is based on the iACQUIRE ‘Quantifying Outreach’ study (get it here for the price of a tweet). In the presentation, Mike runs through some of their findings including gems ranging from which gender gets the best outreach response to what time of day and day of the week you may want to send your outreach emails.
Linkbuilding for Ecommerce Sites by Richard Baxter
What to expect: Richard runs through 15 ways to build links to your ecommerce sites – from creating great products to using embeddable content to giving stuff away for free.