What Boom Have Been Reading January 2018 Edition
January is done and Christmas is a distant memory, it’s time to get the 2018 ball rocking and rolling! We’ve had a busy month and there’s lots of exciting projects on the horizon for us.
As is customary for us Boomian’s, we want to share all the fun and funky digital marketing articles we’ve been reading over the last month. From PPC updates, to Skeleton Screens and two Neurons riding a bicycle… It’s nothing if not varied!
by Owen Powis (@wordtracker)
Brief one this really, but worth noting – as of February, the Review Extension disappears from AdWords (not to be confused with the Rating Extension that is automatic and taken from approved ratings providers).
It was always a bit of an odd one – you could enter reviews from “trusted” sites or media to appear as part of your search ads on Google, although there wasn’t a definitive list of which sites are “trusted”. Random customer reviews or unknown bloggers wouldn’t be accepted for sure, but you didn’t even need to link to the source, so it was open to interpretation to say the least.
Not a widely-used extension in my experience, but potentially useful for some advertisers and now gone.
by Matthew Henry
So the guys at Portent have long been a fan of force directed diagrams – this post goes back to 2014 and the way they visualise their crawls (using their crawler) is pretty nifty. This post looks at some interesting ideas for how to create pagination that satisfies the engines and also retains solid link equity. Read it. It’s good.
by Luke Berry (@lukeberryhk)
Right let’s set this straight. I’m not saying this is the best article in the world – I mean it’s good but I picked it because it’s more indicative of old school stuff that you really shouldn’t forget. Richard Baxter of aforementioned Builtvisible, talked about the old school basics here and here. Don’t be sleeping people – the old stuff still works – don’t get distracted by the shiny stuff.
by Austin Kleon (@austinkleon)
I steal everything from Austin. Just like he told me to. This is good. It makes a very succinct argument for collecting all your ideas, just collect ’em. You never know where they may lead.
by Robin Weis (@personifiedself)
So there is a sad story attached this. Robin dated an idiot. For a year. He was a proper douchebag. But…they collected data about the relationship and Robin has bravely gathered it and analysed it and presented it.
Story with emotion + data + visuals = win.
by Matthew Cook
So I have to admit this. I haven’t read this yet. I probably won’t. I was more interesting to see that a lot of other people that probably hadn’t read it, shared it because of one image.
Look! When you track the instability of an unmanned bicycle lots of times it makes a pretty pattern.
by Brand New/Under Consideration (@ucllc)
Brand New round up some of the best and worst brand refreshes and re-designs of 2017. There is some genuine greatness here… and some real howlers too. Good for inspiration and for seeing how a lack of vision and detail can really derail a good plan.
“What’s a Skeleton Screen?” I hear you ask, well if you’ve got a Smartphone you most likely see them every day. They’re the sort of empty UI that you see before everything actually loads into the app – think the blue bar on Facebook with the blank user icon and the grey strips instead of the actual posts.
Their purpose is to lower the perception of load times for end users by indicating that something is happening. This isolated test looks to see if it can beat the standard spinning preloader or even the blank page for a specific example. Interesting read but by no means a solid statement of usability. Your mileage may vary!
by Nick Rosener (@nickrosener)
January is a great month to have a cognitive de-clutter and get back to basics. This cheeky little article is a great way to get your head around some design basics and have a giggle at the same time.