What Boom Have Been Reading November 2017 Edition
Where has November gone?! It only seems like two minutes ago we were writing about the sunshine and what our plans were for the summer! We’ve had a great November here at Boom, Coffee Tasting Club has had its busiest Black Friday weekend to date and we started hiring again as our team continues to grow! November also saw the last Drink Digital of the year and the first at a new, larger venue as it’s now outgrown the old one!
So with December flying by and Christmas just around the corner (eek!), we wanted to share some of the fab reads that are out there at the moment. From SEO to PPC to design and everything in between, there’s sure to be something to tickle your fancy:
by Nick Eubanks (@nick_eubanks)
So there was a nice back and forth about TF*IDF. Which was swiftly followed up by:
by Joe Hall (@joehall)
As with most things in life, the answer is probably somewhere in between. And as with most things in SEO – do your own testing and make your own mind up. At the end of the day TF*IDF works for me as an additional way to identify opportunities and weave them into your pages.
by Mike King (@iPullRank)
by Aleyda Solis (@aleyda)
So Aleyda called this 26 tips but there are way more than that in here! If you want to be successful in SEO consulting this is a must read and there is so much good advice in here!
by Christina Golovach for Depositphotos (@depositphotos)
It’s not often an article from your stock photo supplier peaks your interest, but this is a nice little article in content and presentation. It’s also refreshing to see a stock site commit to: “ prioritizing unconventional beauty, unfiltered photos, becoming involved with documenting important events and technologies and starting to adapt new formats to work with.”
A cool tool here, so it’s not technically reading – but it’s a good forum to get this out there. Fully automated daily WooCommerce checkout testing with real products and real money for $9p/m per store. Neat software.
I’ve also spent a long amount of time oogling this website this month – trying to figure out some of the VooDoo behind their mixture in browser 3D and video paralax scrolling.
by Ian Lurie (@portentint)
An interesting article that starts off talking about board-flippers selling cannabis and finishes with improved CTRs, lower bounce rates and improved organic performance. It’s a straightforward concept (say what you sell), but one that so many sites get wrong.
by Adobe (@Adobe)
The new puppet tool in Illustrator promises to bring your illustrations to life and it’s something I’ve long been hoping for. Not only will it make all your characters (and all manner of other things – text?) poseable, it opens Illustrator up to the possibility of simple animation. I look forward to having a play!
by Emily Clayfield / Builtvisible (@EmilyClayfield)
Sound, simple and straightforward advice on how to become a better ideas person. My favourite bit? – Terrible ideas are fine (phew!).
by Brenda Barron (@digitalinkwell)
As a developer I can’t count the amount of times I’ve been told “Wordpress is insecure” as an immutable rule. But is it really? This article looks into why WordPress is a perfectly safe platform on which to base your e-commerce site.